Few stories about online gaming or digital media more thoroughly encapsulate the resonance of community and responsiveness in a firm than the Sony encounter with its policy for Helldivers 2 on PC this year. This story isn’t about a reversal of policy. It’s about Sony. It’s about the Helldivers 2 community too.
An attempt to restore a PSN account cross-link requirement for Helldivers 2 on PC just days after launch was immediately decried by the player base. The requirement (which was disabled at launch to relieve server load) was unwelcome not only because of its sudden return to Helldivers 2 on PC, but also since Sony had sold the game in regions where it knew users didn’t have access to PSN and, from the start, fundamentally barred people from playing the game they’d bought legally.
Thanks to a storm of review bombing and vocal online protests that lasted a tumultuous four days, Sony did something that’s rarely seen in the corporate playbook: the company reversed the offending update 100 per cent, removing what amounted to a PSN account link requirement. Sony’s about-face not only quelled the commotion but also rehabilitated the company in many users’ minds as being ‘in touch with’ their audience.
In the midst of all this outrage, a unique cape appeared on the Helldivers 2 community. This ‘fuck infringement’ cape was displayed by Johan Pilestedt, CEO of the developer Arrowhead and might become a newly added item in the game itself. The ‘fuck infringement’ cape became a visual beacon for the passionate opposition and eventual overturn of the policy – the culmination of the power of players uniting around ideas. From the day I first learned about the Zero Tolerance policy, I’d felt the resentment of otherwise apolitical people rallying behind the idea that game-makers or governments should insult them. Never mind the fact that the offensive dialogues could, at worst, be assumed – they don’t even exist. No game has been or will ever be made that contains these words. This rule would actually take control of our virtual worlds and replace it with a world of our creators’ impositions.
Sony responded swiftly to community reaction, and left-wing ‘Overwhelmingly Negative’ reactions turned back into Steam’s cautiously optimistic green when Helldivers 2 once again offered its blinding cooperative dance routine through nationalistic corridors. Across PC and PS5, the newest campaign to bring democracy to the less democratic parts of the universe was ready to begin.
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Sony, one of the entertainment world’s longest-standing titans of electronics, is known not only for innovating groundbreaking devices such as the world’s first personal stereo, the Walkman, but also for bringing video games to the masses. Its flagship electronics products, including PlayStation, continue to expand interactive gaming environments, like those of Helldivers 2, supported by the company’s PlayStation Network.
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