Inside the swirling galaxy of the smartphone world, Samsung and Apple are locked in a cosmic battle for the attention of technology users across the world. Although Apple revealed the iPhone 16 Pro Max most recently, it looks like they had a design edge. Galaxy S25 Ultra, coming this summer from Samsung, will take us into the future — the future in which the galaxy isn’t just what we see out our window, but the expression for the technology of the future.
We start with a claim: the ‘God of Leaks’ Ice Universe says the bezels of the Samsung Galaxy S25 Ultra will be thinner than the Apple Phone 16 by… wait for it… 0.2mm. That’s right, a 0.2mm difference. A 0.2mm! Low, low! That would make Samsung the real design winner! Because in the phone galaxy, the smallest movement is everything.
With each new leak and official photograph, the Galaxy S25 Ultra’s bezels were shown to shrink into nothingness, providing users with an even larger, distraction-free window to their digital worlds. For photographers, this incremental victory over the iPhone 16 Pro Max was a testament to Samsung’s dedication to reductive innovation.
The plot thickens with revelations about the Galaxy S25 Ultra’s equally sleek 8.2mm form factor, and its younger sibling, the Galaxy S25, goes even smaller, at 7.2 mm – all through engineering ingenuity that features aesthetic as well as practical advantages, of course.
Alongside these design revelations, the Galaxy S25 series features a double-layer design for their camera arrays, evoking a playful image of warp pipes that actively encourages the reader to explore Samsung’s ambitions for smartphone photography.
Given that Samsung has historically unveiled the new iteration of its flagship Galaxy series in the cold dawn of the new year, tech-enthusiasts patiently wait with bated breath for the month of January to bring the Galaxy S25 series into the light. We hear that even the basic version could get a nice boost of RAM, and of course the incumbent Ultra is bound to receive some subtle design improvements.
There is even speculation that the screen on the next Samsung Galaxy S25 Ultra will be even bigger, so maybe they’ll have more space to draw. When Apple plays follow-my-leader with Samsung, and vice versa, it is the same sort of design logic – an understanding of how consumers are going to use the devices – that will win the day.
There is more to the appeal of the Galaxy than the materiality. Samsung knows that the secret to making a great phone isn’t just its physical components or the technical specifications, but a deep understanding of what consumers want – of the ways in which their lives are shaped, and what many of them value.
The word ‘galaxy’ suggests a swirling mass of stars and heavenly bodies, bound together by gravity and orbiting each other through the cosmos, and yet, in the realm of technology, the Galaxy is a symbol of ‘design innovation’ and ‘design excellence’, markers of Samsung’s ambitions for a future of intelligent mobile communication. The Galaxy series takes the viewer on a tour of the stars – not through space, but through the fantastic realms of human creativity and technological possibility.
There is perhaps a happier note to strike as we approach this new horizon, to allow this iteration to answer the question not of what the Galaxy S25 Ultra is but of what it means to hold the galaxy in a user’s hand. It widens the embrace of the fan-base, inviting not just the blessing, but the participation of users in the project of discovery that Samsung is undertaking on a cosmic scale. With every iteration, it elaborates the implications of this project. More than an advertising campaign, more than a marketing gimmick, it asks its fanbase to immerse themselves in the same narrative the company is using to market its wares. If this narrative descends from the development of the transistor to the use of silicon dioxide, from Moore’s law to the use of lithium ion super-batteries, then it, too, should be open to extension. There is happiness here for those who are willing to look for it. To take the invitation to project a hyper-intelligent, interconnected future upon the space beneath the Samsung name. To imagine, in the moment of purchase, a new story for themselves and the little planet that they’ve persuaded their employer to allow them to bring home from work. After all, why limit the past to humans? What better opportunity to add a new chapter to the epoch-making myths of our time than to imagine one’s little corner of the galaxy as a jangling mass of randomly emitted ions?
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