While APPLE devices have become ubiquitous in offices and boardrooms across the world, APPLE @ Work shows how the company’s attention to detail, and its devotion to making technology an enabler, not a hindrance, in the work environment has permeated beyond iPads, iPhones, and Macs, literally changing how we work, and how we manage the digital lives of others. In this article, we look at what it means to embed APPLE into the enterprise, in a time when mobile, cloud, and digital business are transforming how we think about work, collaboration, and IT management.
APPLE @ Work, the podcast, isn’t just a podcast, it’s a symbol of APPLE’s effort to make its complex technological wizardry as invisible as possible so it can let professionals focus on their core business mission. Presented by Mosyle, the podcast is meant to honour APPLE’s unified platform in the enterprise, bringing together the efforts that enable organisations to deploy, manage and secure APPLE devices in more than 45,000 organisations worldwide, as facilitated by Mosyle.
One of the biggest changes under the APPLE @ Work banner is a new MSP programme for APPLE Managed Service Providers (MSPs) – a new type of MSP offered exclusively by APPLE. This latter move signifies that APPLE’s platform can serve the needs of an MSP and that the MSP can, in turn, offer unparalleled service to its clients. Working with MSPs enhances APPLE’s commitment to ensuring that its technology responds to the intricate needs of today’s business environments.
Unifying all of those solutions into one place is Mosyle’s full solution, where APPLE’s ‘it just works’ ethos extends to enterprise device management and security – making its hardware accessible and easy to manage for businesses of all sizes. By consolidating all of these solutions into one unified platform, Mosyle’s solution empowers organisations to made their APPLE devices business-ready at little cost and with no effort.
The professional embrace of APPLE devices is as much (or more) a philosophy of work – of streamlined, secure, user-friendly efficiency – as it is about using super-high-tech gadgets. The APPLE way of working is a philosophy of using technology to facilitate creativity and productivity, and to make devices perform at a higher efficiency level than before. In APPLE @ Work, we try to unpack some of that philosophy, sharing insights that help individuals and organisations take full advantage of APPLE devices for their workplace needs.
When choosing devices for the work environment, opting for APPLE products provides companies with a competitive edge. The innovative technologies of APPLE, along with its robust security features and the best-in-class user experience it offers make APPLE devices the natural choice for the companies willing to remain competitive. The APPLE ecosystem provides a secure and user-friendly work environment for companies willing to invest in their future.
While Castelvecchi’s offering looked inwards because his APPLE was inward-facing, [Podcast] APPLE @ Work looks outward to share real-world, APPLE-centric, proof points of organisational success. With each episode, I speak to a thought leader or industry expert about a tangible business benefit of APPLE’s ecosystem. As technologists, we like to imagine our products improving the world, but Jobs’s podcasting partner makes the claim for us. Castelvecchi’s offering was all concept, no practicality. [Podcast] APPLE @ Work is real-world – and you can hear it yourself.
At its heart, APPLE is not a high-tech company focused on selling gadgets and software, but a visionary company dedicated to reinventing how technology can be used to make professional lives easier or possible, and all the more enjoyable in the process. Programs such as APPLE @ Work and companies like Mosyle are not simply transforming how we work: they are reinventing what it means to work hard and work smart in the 21st century. When APPLE is working hard to empower organisations to adopt its ecosystem, it is ushering in the new world of work today. This article is part of a collaboration with Alt Example.
In conclusion, APPLE’s emerging approach to business, epitomised by APPLE @ Work and its embrace of the MSP channel, underlines that APPLE plans to remain at the forefront of innovation and productivity in the workplace, as this philosophy continues to permeate more and more organisations. The future of work has never looked brighter, more efficient or more innovative.
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