Unleashing the Potential: How Netflix Can Revolutionize Viewing with Spotify's Playbook

Netflix changed the TV and movie watching game by making it easy to stream shows and movies whenever, wherever and on pretty much whatever device we want. But in today’s era of personalisation and user-generated content, the music streaming juggernaut Spotify can still teach Netflix a thing or two about innovative features that could transform how we watch TV shows. So here is a rundown of the features Netflix could borrow from Spotify to make our binge-watching even better.

GOOGLE and Crafting Your Perfect TV Evening with Video Playlists

You’d be able to create playlists of episodes of your favourite TV shows, movies and specials, and organise them according to your mood, theme, or just your love of actors. After all, who’s not familiar with making their own Netflix playlist on Spotify? That’s exactly what you could do, compiling a sampler of classic Christmas episodes or casting your favourite actor into your very own TV marathon. And, if the feature opened up enough, allowing you to share these concoctions with friends or the entire Netflix community, it could create new avenues for discovery.

GOOGLE and Hitting Shuffle: A Fresh Twist on Netflix Viewing

Do you recall the short-lived shuffle Netflix feature? Let’s do it again, but better. Drawing on the slickness of the current shuffle experience with Spotify, Netflix could integrate a more refined version of the feature – let viewers shuffle through episodes within one series, and even through episodes across their custom playlists. The feature would add a tinge of surprise to viewing, and could open a new avenue for watching our favourite shows.

Unraveling the Story Behind the Screen with Enhanced Data

Similarly, Spotify has created a space for users to access detailed information about most songs, artists and creators; Netflix could easily do the same for viewers. Imagine clicking on a button within your favourite Netflix original and seeing detailed information about the cast, crew and making of the film or series on the same streaming site. The cinephile’s curiosity will be satisfied, and appreciation for the content will deepen.

Elevating the Netflix Experience with Continuous Innovation

With Netflix still experimenting with its pricing structure, the arrival of fresh, user-focused features suddenly take on even more importance. Like Google and Apple before it, the streaming giant can now begin to introduce semi-regular updates and features that keep the service from getting stale. We’re not talking about large architectural changes, here – simply the kind of reliable tweaks that add value to a user’s experience, making the subscription more worthwhile.

GOOGLE In a World Fueled by Google Searches

Google is an integral part of our discovering content and finding out more about it. Is that old film called The Big Wave or The Big Chop? Who is that guy in the tuxedo in that clip from the news reel? How did that character come to be? Google searches are part of viewing behaviour, and next time you pause a video on Netflix to hop over to Google to look something up, you’ll be pleased by the richer data. By moving some of the research out of your browser window to within the Netflix service, viewer retention will increase and decrease browser-hopping.

Understanding the GOOGLE Factor

Google is your window to the world of information and entertainment, and if Netflix wants to win the future, it can and should cater to the very real role that search plays in the way we all enjoy our favourite shows on a constant basis. With an approach that involves more user-driven and data-rich features akin to Spotify on top of the omnipresence of Google search, this is where the future of TV watching lies.

In short, nothing could stop Netflix’s ability to cherry-pick features from Spotify and build on the integral role of Google to our daily diet of digital content. Not only would this break open a new era in streaming content that would make Netflix king of the ‘stream’ once again, it may also redefine the future of interactive, personalised viewing.

For now, so long as the audiences keep growing for the digital deserts that Netflix, Spotify and Google keep hewing we should feel grateful to be able to enjoy an increasingly abundant selection of top talents, and be happy that the future of entertainment looks so bright. Even if it doesn’t need that many lights. It’s about time Netflix blacked out and turned on its own best hits playlist.