Today’s era of digital multitasking, where users split their attention between multiple tabs and streaming services, means that those who can best smooth out the cracks and join the dots between their online activities offer a real advantage. Google’s latest update to Chrome is revolutionising the way that users interact with the browser within mobile apps – here’s how it’s paring back the background activity, so that productivity doesn’t mean slowing down.
Perhaps you’re in the middle of organising your Gmail inbox when you spot a link that strikes your fancy. Usually, you’d tap it, and Gmail’s parent app – Chrome – would take over by opening a full-screen tab. That’s the tried-and-true way. But, with its newest version, Google has dared to dream bigger. Now, when you click a link from Gmail (or any app) to OPEN a tab, and a Chrome window launches, a single tap on the chevron icon next to the close button will minimise the browser, turning the open tab into a floating Picture-in-Picture window. With this update, Google is pushing the envelope of multitasking control.
This new kind of floating window can move freely across your screen, keeping you focused on the task at hand, and keeping the minimised tab in the corner out of your way but ready for you. When you’re ready to read the contents of the OPEN tab, you can swipe on it and it will expand again to full size. This way your workflow is uninterrupted, and you will get a lot more of your work done.
Our tests show that this functionality is simple and versatile when using Gmail on an Android device – the seamless integration is meant to keep you multitasking digitally with the fewest jolts. It feels like it’ll become a utility many individuals don’t want to live without – especially those who enjoy having many irons in the fire without sacrificing attention to any of them.
Where it differs is in its widespread availability. If you use Chrome as your browser, and keep it updated, minimised in-app tabs will be literally at your fingertips – activated by default to ensure a frictionless user experience. Initiatives such as Google’s to have the feature ready for use reflect the determination to make users more productive – and in the minds of many technology researchers, more multitasking – without requiring a conscious act of activation.
The ability to compress app tabs is just one part of a plan for efficient multitasking. Users who crave segmentation can also send an in-app tab to the Chrome browser window directly. Users can support one approach or the other, or a combination of the two. As an employee who needs to work in multiple apps but still needs to devote a significant amount of time to a single task, I’m grateful for the opportunity to mitigate distraction.
Even within these labyrinthine landscapes of digital multitasking, it is the controls that permit minimised in-app Chrome tabs to remain present and functional that beam out like pinnacles of efficiency that respect the user’s desire to stay on track. As Google permits ever-greater degrees of multitasking, its products are liberating us from the drudgery of multitasking – allowing our machines to propel rather than impede our productivity.
‘Open’ in this article transcends the normal way we use the term: it’s not just a matter of opening a new browser tab. It’s an understanding of technology as a living, breathing organism, capable of adapting, of adopting and of responding with a solution that fits the way the digital world is changing — which itself can be understood as fluid. Letting a user remain engaged in the app they’re in, facilitating the task they’re doing, reduces friction in digital life and opens up more of it. Google’s vision for in-app browsers with minimised tabs is an example of this idea that technology should organise itself to be more efficient and productive, and find ways to make the digital more manageable for more human people.
Finally, as we embrace these changes, the way we multitask and work stands a good chance of becoming a whole lot better. By shrinking in-app Chrome tabs, Google isn’t just allowing screens to expand their work potential by shrinking back down to better dimensions. It’s also inviting our approaches to work into a more fluid and dynamic future. As technology evolves, so too do the ways we interact with it; in this way, the years to come promise to give us multitasking, collaboration and networking that are more integrated, less jarring, and ultimately more effective.
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