Film is ever-evolving, constantly breaking new ground, taking ongoing leaps and bounds in new technology, thanks to production and design. The technology just keeps getting better and smarter, and it’s incredible to think where the world of making (and living) inside cinematic storytelling is going to take us next. The hardware and software are rapidly evolving a symbiotic relationship that looks like it’s only just getting started. Just wait till you get a load of this. First, check out Blackmagic Design’s URSA Cine Immersive camera, a battering ram carved out of machinery, and pair it with Apple’s Vision Pro – a taste of what’s to come in the sci-fi world of filmmaking.
And at the centre of this new age of immersive cinema is the URSA Cine Immersive camera, an all-new camera built on the URSA Cine camera platform and offered by Blackmagic Design. It captures 90fps video and stereoscopic 3D, allowing filmmakers to create experiences that go beyond their audience.
But the combination of these two emerging technologies between Apple’s Vision Pro and the URSA Cine Immersive is potentially an even bigger deal. Imagine not only shooting with never-before depth and clarity but also viewing your dailies directly on the Vision Pro, so that you could truly put yourself into the very world you’ve created. This represents, at a conceptual level, an entirely new film workflow.
The integration of an ecosystem is best highlighted by Blackmagic’s updates to its popular DaVinci Resolve video editing software, which now allows filmmakers to export native Vision Pro video files so the post-production process is even more seamless than the capture process. Finally, we are able to realise the idea of creating the experience reactively, where vision maps reality with minimal barriers. Technology finally allows pros everywhere to live the dream of making the leap from vision to reality with simple and fluid ease.
Pro filmmakers now have a means of telling stories using more than just their visual sense, thanks in part to the URSA Cine Immersive; able to shoot at 90fps in stereoscopic 3D, it grants storytellers the ability to place the audience within a parcel of reality they would not otherwise be able to experience.
Now that we’re on the brink of the next wave of cinema, it’s less a matter of ‘what can you do with technology like the URSA Cine Immersive and the Vision Pro?’ and more about ‘what will progressive, creative pro filmmakers do with these tools to take audiences to places they’ve never seen before?’ The potential of this bleeding-edge technology opens the door to cinematic experiences that can’t be conveyed with traditional media, offering audiences an entry into new immersive and wholly engaging worlds.
This intersection of Blackmagic Design’s camera and Apple’s Vision Pro headset is about giving you the control to not just imagine, but create the cinema of tomorrow.’ ‘A pro-centric ecosystem that enables those bold enough to do what others can imagine.’ ‘For those who dare to create, a new standard in immersive cinema begins.’
‘Pro’ stands for professional-level technology plus accuracy and creativity. It stands for the highest standards. As an added bonus, it looks great on our rear hub. But in the case of the URSA Cine Immersive and its place in the Vision Pro ecosystem, it’s much more than that. It signifies our own professional drive to set the bar for filmmaking as a medium of radical immersion and raw, profound emotionality. Not only is the Vision Pro professional in the sense that it is high-tech equipment that a professional can use, but it refers to the visceral, vivid, experiential world of cinema that our technology enables for filmmakers all over the world.
The URSA Cine Immersive and the Vision Pro begin this sense of adventure into the next era of filmmaking while changing what we perceive is possible. The URSA Cine Immersive and the Vision Pro are not just tools for a new age of filmmaking but signals of how technology is now being used to shape the future of storytelling as stories will be created to linger with us long after the theatre or screen lights go dark. For the Pro filmmaker, a new era of technology is upon us, but it also a new age of filmmaking possibility.
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