Against this backdrop, amid an increasingly critical climate concerning the use of artificial intelligence (AI) by corporations to drive innovation, Microsoft recently announced an important step that will help ensure these powerful tools are unleashed to the broad public with a strong focus on putting privacy, security and end-user trust first. Following extensive and detailed feedback from its internal Responsible AI advisory committee (which was launched in 2019), MICROSOFT has decided to hold back the general deployment of its new powerful Recall AI feature for Copilot+ PCs, and instead phase it in.
Recall is designed as a photographic memory for the digital age, capable of taking periodic screen-shot snapshots of whatever a user is looking at. The app’s feature should, in theory, make it easier for anyone to search, bookmark or otherwise find and interact with digital content – whether it’s contained within an app or website, an image file, or a document. But the forward-thinking feature also raises a host of worrisome issues regarding privacy and data-safeguards – issues that Microsoft plans to combat with additional safeguards.
It’s a move that’s deliberately calculated. By launching Recall as a preview (available only to the Windows Insider Program), Microsoft is able to solicit valuable feedback as it builds and refines the feature ahead of a wider release. Microsoft’s measured and cautious rollout of AI features is a reminder that prioritising getting it right is always better than rushing it to market.
Besides security, Microsoft has taken steps to allay fears that its search tool would compromise privacy. Security measures for Recall include ‘just in time’ encryption, which is supplemented by Windows Hello Enhanced Sign-in Security, so that snapshots are made available only after the user has been authenticated. And the search index database that powers Recall is encrypted too.
This cautious approach to Recall’s release is in line with Microsoft’s Secure Future Initiative, a holistic strategy designed to ensure the secure and private development of AI technologies. Making Copilot+ PCs secured-core with the Microsoft Pluton security processor enabled by default represents a new baseline for safe technology deployment.
While no doubt a disappointment to some, the cautious move to pause Recall’s full public release feels like a step in the right direction for a burgeoning technology that has the potential to be an invaluable asset – one that must be developed and applied responsibly if it is going to gain public acceptance. Microsoft’s measured approach to deployment is indicative of a cresting wave of responsible AI development that ripples across the industry today. The fact that the company is willing to listen to feedback from the real world before rolling it out industry-wide is a good sign for what could be a bright future for the tech in question.
When Recall will be available to all Copilot+ PC users, Microsoft can’t say – except to reassure us it will be ‘soon’ after this preview period completes. Future announcements will come via a blog post written for the Windows Insider programme, which we can’t wait to read. Until then, this furrowing and fudging upon a launch date is the clearest possible signal that Microsoft is willing to stand by the notion of slowing down to speed up, in the age of AI.
On one hand, Microsoft is leading the charge for integrating AI into everyday technologies, just as it has for decades. On the other, the company is taking the path to a future where everyone and every organisation on Earth will benefit from technology, and that future entails innovation in the service of people, not profits, or power. Waiting to roll out the Recall feature widely until it can better ensure security and privacy shows that Microsoft is leading by example – we innovate not because we can, but because we should. Initiatives like Recall AI and the Secure Future Initiative mean that Microsoft isn’t just engineering the next big things, it’s also leading the charge for responsible AI deployment by the tech giants.
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