Samsung, whose name has long lit up the competitive landscape of global tech, especially in the vitally important DRAM market, will soon feel the heat from a major contender: Micron’s sunrise Hiroshima plant. In this article, we take a look at Micron’s challenge to tech powerhouses such as Samsung and what it could mean for the tech industry at large.
Then, when Micron, a US company with a lifetime of innovations behind its memory and storage products, announced it would build a large-scale DRAM (dynamic random-access memory) fabrication facility in Hiroshima, investors and pundits held their breath – until an unanticipated roadblock pushed back opening day by two years, to 2027.
The mostly likely reason for this is that there is some extreme ultraviolet lithography (EUV) equipment – a high-tech tool critical for making leading-edge memory products – that is still awaiting integration. But Micron isn’t giving up. The Hiroshima plant will be making, among other things, yes, the new-generation 1-gamma DRAM and the new high-bandwidth memory (HBM) that are key to many next-generation generative AI applications.
Samsung, a giant of the memory world, and its rival SK Hynix dominate the market for HBM, although Micron is aiming at a 25 per cent share by 2025. Whether or not Micron achieves its ambition, the question of who will succeed and who will lose out is now the source of a great deal of speculation. The question of who will win in this ambitious extension of the existing memory technology curve is now really heating up. This article was originally published at The Conversation.
Powering Micron’s push are massive investments of 600 to 800 billion Japanese yen, with one third underwritten by the Japanese government, reflecting both the tactical importance of its expansion and Japan’s motivation to bolster its own tech array, and by extension, its rank in the global tech order.
All of this bodes well for Samsung, but it also brings a new kind of challenge. The arrival of Micron opens up the opportunity to change the balance of power in the DRAM and HBM markets. A powerful new competitor with state-of-the-art technology and government support is shaking up the memory technology competition.
With bated breath, industry watchers and Samsung fanboys will monitor their next moves. The fate of Samsung – and the wider high-tech ecosystem – will be determined by which way it jumps, and potentially dances. That is what competition is all about: forever moving into new forms.
Samsung played a key role in the rise of the global tech landscape with its unwavering dedication to growth and its resolve to make things better. In the arena of information technology, Samsung powers ahead with a history of innovation in memory and other core technologies, bolstering the strength of the global digital economy.
The techies wait eagerly while Micron drops the gauntlet in Hiroshima No tussle with Samsung exists as a standalone story; it is just one fresh episode of a tech drama that embodies triumph, reversals of fortune, and, most of all, unceasing struggle – as the underdog brings down the giant, only to be toppled by another newcomer.
So, in short, as Micron’s ambitious project in Hiroshima portends to open a new front in the memory market, it also underlines the continued dynamism of the tech industry. Samsung is far from a monolithic behemoth, but a dynamic, ever-changing symbol of innovation that continues to lead the tech market today through the tradition of innovation it established decades ago. As the history of DRAM and HBM continues to be written, the dance between the two titans will shape the two companies as much as it will shape technology for decades to come.
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