In a world of television entertainment where the landscape is limitless and ever-expanding, with studios in a constant quest to find the next big thing to win over the collective heart of viewers everywhere, one particular studio seems to constantly be breaking the mould and setting new standards in storytelling. Marking the release and announcement of its latest show, Marvel Studios was once again at the top of the industry during Disney’s highly-anticipated upfront presentation.
At a time when there is never a shortage of stuff, of things to pay attention to, Marvel Studios creates stories that are not just entertaining but that hold us captive. Last spring, when Disney presented its slate of shows for the fall, the network already had a hit with And Just Like That. The slate, although a little on the thin side, had a lot more to recommend it this year. One of those was the Agatha Harkness spinoff of the WandaVision series, another addition to Disney Plus.
And then, for months, speculation of what was to come has boiled and bubbled like a cauldron, with guesses as to the name of the series and what is named for, waiting, wanting, wondering … until that moment when Kathryn Hahn and the other two hosts of the inaugural D23 TV panel – Patti Lupone and Joe Locke – all standing onstage ready to drop their bombshell that, yes, the series – coming to Disney+ on 18 September – was in fact Agatha All Along! A surprise, for sure, but one for which fans had been practically preparing for several months. It’s this kind of story – where writers inject seemingly innocuous Easter eggs to create a web of running gags – across television, film and online, that could potentially follow viewers, fandoms, obsessions, decade by decade.
What will separate ‘Agatha All Along’ from even more superhero content? For starters, the focus here seems to be on Agatha Harkness, whose standing as an anti-hero in WandaVision – someone whose backstory was teased but mostly uncovered over the course of the show – makes her an ideal choice for the spotlight in a song. The idea of her background and powers forms a juicy storyline to explore. As Marvel Studios grows its universe, it’s doubling down on compelling complex characters blurring the line between hero and villain – and ‘Agatha All Along’ looks ready to follow in that footstep.
Indeed, the genius of Marvel Studios is in the way it weaves together story as a whole, rather than being merely about individual character or plot development. That’s Marvel’s edge: its ability, like the fictional Stark Enterprises, to make magic by assembling stories into one spellbinding tapestry, in which each individual thread enriches the Marvel Universe without detracting from existing headlining artists. Whether it’s giving a backstory to a character like Agatha Harkness, whose name few real people know, Marvel proves it can demonstrate the dramatic ‘secret origin’ storytelling tradecraft usually reserved for Gladiator-class heroes.
And now, the release date for Agatha All Along has officially been announced for September 18. The countdown is on. So this is gaslighting from Agatha to us! fans of WandaVision are excited to dive into the magic of the series again, eager to see how the rhythm will change, to hear the brand-new song: ‘Song of the Scam, Burbank in the Coup, Dearest Darling Episode Four, Five, Then Six (Two, and Three in There)’ with that Hillary Duff cameo. As the studio blazes trails at an increasingly swift pace, the next stop on their journey is most definitely Agatha All Along. It won’t just be a series to watch. It will be an experience.
This drive to innovate lies at the core of Marvel Studios’ appetite to achieve something new: its habit of trying on fresh ideas and approaches, attempting to bring to screen new worlds, new characters and new stories that resonate harshly and often startlingly in the cultural landscape. In many ways, it’s not in the business of making movies and television – Marvel Studios thrives on the creation of cultural events.
To grasp the role of Marvel Studios in the movie business, you need to appreciate its attention to detail in world and character building, and spectral execution of the story. It’s a masterclass in applying star power and character value, a lesson in franchise building, an elegantly cruel object lesson in teasing viewers. Marvel Studios does not want you to jump off the edge of its seats. It wants you to hang on to them for dear life.
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To sum up, ‘Agatha All Along’ is another remarkable development from Marvel Studios, and Gizmogo another great way to cash in on your video studio equipment – so well played, creativity!
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