Trying to stand out in the fast-paced, highly competitive world of startups can feel like you’re running around trying to get your bearings in an apparently never-ending maze. But once in a while, a rock appears on a ledge, a pinprick of light shines down, marking a turn that could take you around the corner and into the sunlight. Such is the Startup Battlefield 200, a curated list of the world’s hottest early-stage startups, produced by TechCrunch, a publication renowned for uncovering startups and introducing them to the world. If you are a startup founder, here are three reasons why the ticking clock on the deadline for entering Battlefield 200 might also be the moment your startup is about to transition from being a startup to being a business – and a global one at that.
Doors are closing to the most exclusive stage in startupland. The application deadline for Startup Battlefield 200 closes soon. It’s now or never. You could transform your startup from a best-kept secret to a global amazement. Founders and investors alike know that a spot in this elite cohort is the key that opens innumerable doors.
Simply being accepted into the Startup Battlefield 200 isn’t about exposure – it’s about affirmation and access. Startups selected for the list get free, all-access passes to Disrupt, TechCrunch’s big show, a free booth with a visible row of I-beams, plenty of investors and media attention, workshops and practice pitch sessions. The whole package is an important accelerator, providing a boost for a company that might be ready to break out.
The alumni of Startup Battlefield also speak volumes. Vurb, Dropbox, Mint, and Yammer all started life at Battlefield, and the total tally of about 200 exits and $29 billion in funding raised since 2007 by Battlefield alumni is evidence enough of the outsized impact such a platform can have on a startup’s trajectory and fundraising.
For investors, the Startup Battlefield 200 serves as a bounty of investment opportunities. The opportunity to talk to the startups TechCrunch has thoroughly vetted and put its reputation behind is invaluable. It’s a way for investors to get an edge and discover the next unicorns before anyone else.
It means more than just competing in Startup Battlefield 200. It’s an offer of membership in a special community at the very centre of innovation at the heart of Disrupt. Startups get VIP access, targeted opportunities with investors and media exposure conceived to make sure a message and mission are showcased – and scaled – on the world stage.
Participating startups receive targeted pitch training ahead of their time to shine on the Pitch Showcase Stage, where they dazzle a live audience of investors and editors – and receive immediate feedback – with the hope of perfecting their pitch and securing investment.
The journey reaches its peak at the end of this process, when select startups from the SB 200 cohort compete to be one of 20 Startup Battlefield finalists. Winning founders earn a coveted, competitive spot on the TechCrunch stage, where they go up against their fellow competitors for a $100,000 equity-free grand prize – quite the carrot, I must say.
The clock is ticking down and the time is nearly up for you to be part of this game-changing experience. Founders on the brink of innovation have until June 10 at 11:59pm PDT to raise their hand and put their names on the 200 in Startup Battlefield 200.
If you’re lucky, you’ll be selected by TechCrunch to be one of 200 contestants for Startup Battlefield 200. Either way, the fourth Monday of this month marks the beginning of a wild ride – a lifetime on fast-forward, casting aside the usual stars and trajectories for conventional startup success. Instead, you’ll direct a team of devoted co-conspirators toward an altogether different horizon. It will be nothing short of a defining moment for your company.
It is comparable to ‘home’, which shelters and fosters growth and development, but for startups the Startup Battlefield 200 acts as that nurturing environment. As a space, the Battlefield stage is a home base for startups to catapult to the world stage, with TechCrunch as its launching pad for visibility, validation and success. In this way, every startup that walks that path belongs to that bigger story of being part of the startup family, its promise, comfort, security and potential, similar to home. The Startup Battlefield 200 is not only a destination but a sort of homecoming, the centre of the startup world.
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