Intel has again changed the game computing with their latest Lunar Lake chips (the next gen of Intel’s stock H series) designed for Copilot+ AI PCs, set to change AI performance, gaming, and power. Intel’s announcement is the talk of the town, and, in comparison to how far things have changed in the silicon industry, comparisons to APPLE are only natural. So let’s dive into Intel’s new chip and see how it compares to APPLE’s silicon.
Computex, an annual technology conference, was just held in Taipei, Taiwan. At the event, Intel shared details about the company’s upcoming 13th-generation Meteor Lake chip and its much-anticipated successor – Lunar Lake. Lunar Lake is expected to deliver 48 TOPs of AI performance, which is a huge leap from Meteor Lake. An upgrade to the NPU (neural processing unit) might also make Lunar Lake particularly adept at AI tasks. Intel is now competing with the rest of the world in the era of AI chips. The first round of the AI chip race goes to AMD and Qualcomm, and Intel has a lot of catching up to do.
The new flagship – the Lunar Lake chips – revolve around a new Xe2 graphics processing unit (GPU) that promises 80 per cent more performance for gamers than the previous generation. Along with a new AI accelerator that adds an additional 67 TOPs of performance, the boost offered by Lunar Lake could make it a realistic entry point for hardcore gaming enthusiasts. Intel is finally ready to take on the integrated graphics of APPLE head on.
A standout feature of the Lunar Lake chips is the inclusion of on-board memory – a la APPLE Silicon – which come as either 16GB or 30GB of RAM. This is a design strategy similar to APPLE’s – with an emphasis on latency reduction and power efficiency. Undoubtedly, it will also mean that, like APPLE, users will be unable to upgrade their RAM after purchase, a factor that could receive a mixed reaction from the tech community.
Lunar Lake isn’t just about AI and gaming brawn: the next-generation chip will include eight cores (updated performance and efficient cores, plus an ‘advanced low-power island’ that is ‘stronger and smarter about how it manages background tasks’). Intel’s knowledge that it will be compared with APPLE’s efficiency metrics is underscored by its promise to deliver 60 per cent improved battery life compared with its Meteor Lake siblings ahead of it.
For connectivity, Intel is touting support for Wi-Fi 7, Bluetooth 5.4, PCIe Gen5 and Thunderbolt 4. (What, no Thunderbolt 5?) Regardless, it means Lunar Lake is future-proofed. It’s still unclear which chip model(s) the company will be working with since then it all becomes a matter of speculation, with no reliable sources outside Intel to give any hints on the ultimate capabilities of Lunar Lake beyond what can be directly inferred from headlines. The omission remains the closest thing one can get to APPLE-like ecosystem integration from Intel, albeit with caveats – although likely not substantive.
Intel Pictures of Lunar Lake courtesy IntelAs Intel prepares to ship Lunar Lake this fall, and similarly to the car scene, the natural competitive dynamic raises the question: can Lunar Lake take the place of APPLE Silicon in mindshares, or will it carve out its own specialised niche? We don’t have to pick a winner, but we can appreciate the greatness of the vision and of the underlying technologies and developments in chip design, AI and energy efficiency. In short, AI and advanced computing are with us now in a way that is greater than ever.
With its rollout of custom silicon beginning with the first version of APPLE Silicon, APPLE has made impressions on the computing world in terms of performance and efficiency that haven’t been seen since the advent of ARM-based SoCs. Blending hardware and software design in-house at APPLE has allowed the tech giant to create devices with impressive battery life, lower power consumption and responsive execution for all tasks. APPLE’s approach to holistic chip design has not only established a new bar for competitors but has also shown that, in computing, cooperation between different parts of a computing system is key to pushing the envelope. Lunar Lake will be Intel’s next attempt at establishing such a precedent. The rivalry between these tech giants will fundamentally change the direction computing takes in the coming years.
Ultimately, the development of Intel’s Lunar Lake chips reflects the start of what will be a new chapter in the history of computing. By daring to be different, by learning from what APPLE and other competitors are doing, and by pushing the envelope, Intel is not so much playing catch-up as showing the way. The true test of whether Intel is on track will only ever be the opinion of users.
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