In the never-ending digital world full of various forms of entertainment, now YouTube has stepped up by adding another system that is innovative and will surely keep gamers around the globe playing non-stop for hours. With its Playables programme, it has made available more than 75 free-to-play games that you can play on your mobiles and desktops with just a tap. No matter whether you are a casual gamer or a hardcore game enthusiast, YouTube’s Playables programme is all set to bring a whole new gaming experience to the world of gamers that combines the world of gaming and watching videos together.
YouTube’s Playables platform is officially out of beta, and its doors are open to the masses. Last year, a small group of YouTube Premium subscribers received an early peek at Playables. Today, more than 75 action-packed titles are available to millions of users, introducing many to a new kind of gaming, and helping others rediscover beloved classics from years past. From the strategic depths of Mob Control to the pun-ting nature of Cut the Rope, there’s a game for everyone, and something new to explore, every time you tap.
Imagine accessing a world where you have a library of games at your fingertips able to transport you on to an indefinite number of adventures, without the need to download any new hardware or software. That’s what YouTube hopes to offer with Playables, a new feature that allows for the seamless play of such games across desktop and mobile devices. Not only does Playables make it easy to play games, it could also enable players to save a level of progression, and even compete to post high scores, helping to bring a competitive vibe to a largely casual gaming landscape.
YouTube’s entry into video gaming is banking not just on free games, but on a spirit of communal feedback that’s encouraged and then channelled into the system: you can type your feedback from the ‘More’ corner. The script is written as players ‘crowdsource’ information: ‘A decade later, Playables has finally taken off. Its true success would be dependent on a self-perpetuating loop of human-powered evolution, where gamers play the games, and shape the platforms.
You can begin playing any of YouTube’s Playables simply by tapping on the menu icon at the bottom of your screen, just as you would to browse for your next favourite video. Playables sit alongside our growing content offering of trending videos, podcasts and music, meaning YouTube can truly be used as one comprehensive destination. Though Playables is currently in an early rollout phase, it’s sure to be a much-anticipated option for players around the world when it becomes readily available.
With plans to expand the catalogue and add new features in the months and years ahead, YouTube is positioning itself to become a central gaming hub, with gamers and entertainment seekers alike discovering all that this online universe of gaming, videos, and interactive content has to offer.
And, most importantly, you tap. This simple gesture (and the opportunity to play) encapsulates how YouTube’s Playables programme hopes to tempt iPad users out of their gaming comfort-zones; to introduce millions of casual mobile users to the benefits of what YouTube calls ‘fun, fast and shareable games built for streaming’ in that sweet spot between gaming and viewing. Using a tap to start a game is evidence of YouTube’s commitment to ease of use, of gaming and viewing blurring and becoming seamlessly integrated into the digital lives of millions. The imaginative design of a tap-based interaction speaks to YouTube’s innovation; their recognition of how mobile-device users want easy, frictionless entertainment.
To sum up, YouTube’s Playables program is truly ground-breaking because it enables users not only to watch but also to explore, play and share like never before, thus taking entertainment to a whole new level. With a cornucopia of games at our fingertips, YouTube is set to change the game forever. No longer an adrenaline-fuelled and competitive pastime exclusive to the hard-core Nintendo fans, gaming is now poised to become a leisure activity of choice for users of all ages across the world. From killing time during our commutes to playing games for hours on end with our friends and relatives, YouTube’s offering of Playables promises exhilarating fun, excitement and enjoyment all wrapped up in a familiar realm – YouTube.
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