In an industry that can’t get past the next video game generation fast enough, there’s something endearing about taking a step back to where it all began. Blumhouse, the name behind horror cinema’s go-to dark magic, has arrived with a wink in the gaming world, announcing its own arcane brand of creepiness for the pixel screen. Instead of Hollywood blockbusters, Blumhouse is forging ahead through the retro promenades of bygone gaming eras. Nostalgia as central to Fear the Spotlight’s arc – a decision that makes perfect sense within the house of Blumhouse.
When Blumhouse first started roping itself into a video game, it felt like there were big expectations rolling around: cinematic experiences akin to Until Dawn, where you’d have the benefit of a big drama-queen cast of A-list celebrities alongside your animated avatar and walk around a maze of choices. But Blumhouse’s plan seems to have taken a quick turn off into smaller indie games first, with Fear the Spotlight the first entry on their list: a tip of the hat to video game horror so old-school it drips with the AI nightmares of the 1990s.
Fear the Spotlight might appear to be a brand-new object in the realm of games, but that textured photograph hides a pair of assumptions: first, that the game is a new release; and second, that this is the first time it has been released. In reality, this project released and pulled back last year, when it was given an initial launch (and an immediate pullback, as it needed more polish). Thanks to Blumhouse’s intervention, the game has found a new life of expansion and revival. Greater attention from Blumhouse Games has led to a higher profile for a game that was previously half-hidden in the Steam library, and now has a better chance of reaching the masses.
Far from a mere nostalgia-fest, ‘Fear the Spotlight’ cleverly intertwines the tropes of 1990s horror with the longer, more developed storytelling opportunities that modern gaming brings. Set in a haunted high school, a venue that’s inherently full of teen angst and terrifying challenges, the gameplay (which shares some qualities with Resident Evil’s locked door puzzles, for example) is given character through voice acting and cutscenes. The fusion of old-school gameplay techniques with modern storytelling crafts another experience that fits broadly with mainstream Blumhouse’s ethos: a love of tradition with a rule-breaking desire to innovate.
At the centre of Fear the Spotlight runs a powerful vein of tension and terror for players to immerse themselves in. The demo that was launched at the Summer Game Fest this year offered glimpses of what the game could be: a trip down memory lane to the PS1 era of video games, when stories were simple but engaging, and characters would internalise their fears before ultimately leaping over a zombie and into a helicopter. The longer you play, the more you get the feeling that the line between the living and the dead was never that clear to begin with, and you’re just running out of time to escape the ghost stalking you from a cave. It sounds like a typical sequence in almost any blockbuster game. But here, it works. This is the power of a pixel.
While it may not be the final answer to any questions we might have about Blumhouse Games’ future direction, ‘Fear the Spotlight’ represents the studio’s best chance at making good on a promise of respect for the old guard of videogame horror along with movement toward a new one. Blumhouse shows a unique grasp of the gaming space, recognising a project with potential for creative expression somewhere where the light might have otherwise darkened. For those currently in the spotlight, there’s a glimmer of hope still lingering out there somewhere As ‘Fear the Spotlight’ awaits relaunch, that spotlight continues to shine.
In gaming, Fear the Spotlight signals Blumhouse’s ambition to establish itself as a player in this domain, paying homage to the atmosphere and aesthetics of ’90s horror games while invigorating the genre. By incubating what was initially a low-key experiment, they are shaping themselves as a patron of inventive and immersive horror experiences, while Fear the Spotlight is poised to return as a game that proffers not only a game, but indeed a special hit of 90s heritage blended with something vibrantly new for a fresh generation of players.
At a root level, though, ‘Fear the Spotlight’ and Blumhouse’s gaming initiatives represent an indivisible sense of horror: not jump scares and the grotesque, but an ambience, an emotional line, a narrative that lingers, and a gameplay that lingers as well. Blumhouse has a rich history of making horror films, which lends a sense of seasoned understanding to their videogame endeavours. A gamer knows that horror operates on a certain affective level; similarly, Blumhouse knows that film audiences are engaging with much more than a filmmaker’s idea of ‘scary’. Far from being a portfolio diversification manoeuvre, Blumhouse’s foray into gaming represents a kind of self-recognition, an acknowledgement of the storytelling, ambience, and an appreciation for the horror genre that strikes an impactful note with its ardent followers.
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