Enter a world of dreams, giggles and shared good times as the Heeler family returns to delight us with fabulous mini-episodes streaming this summer, exclusively on Disney platforms. Has the award-winning Bluey charmed your heart with her little sister Bingo and fiesty big brother Bandit? Then get ready for pint-sized adventures in bigger-than-life family fun, with eight new mini-episodes made in the studio. Let’s turn the spotlight on the world of these Bluey mini-episodes.
Disney Jr, Disney Channel and Disney+ are preparing to revisit the everyday magic of the Heeler family’s lives. Trailer footage of Bluey mini-episodes has just broken, and viewers are eager for the ‘Red, White and Bluey’ marathon to start at midnight Pacific Time on 3 July with the first pair of mini-episodes. There will be plenty more where that came from.
Their branding is Ludo Studio’s – among the best in the business at delivering story-driven stunts – and the scripts from Joe Brumm, the mastermind behind the original series. A perfect example is Burger Dog, an episode where dance and viral tunes meet family fried fun.
But lo, its rollout plan for the ‘Burger Dog’ episode, following the new series, is precisely orchestrated, with a series of mini-episodes scheduled to extend its reach over multiple platforms and through the vast reaches of Disney networks, all at the same time. The mini-episodes are all one to three minutes long. They are capsules of delight, introducing the flavours and discoveries of Bluey and Bingo’s play-based world without supplanting the depths of the full-length journeys. Titles such as ‘Bingo 3000’ (a riff on the Star Wars film franchise) and ‘Muffin Unboxing’ indicate variety while also offering assurances about the individual flavours of fun and learning that will unfold in each studio-produced episode.
And this phased release strategy, starting amid the lazy, hazy days of the summer holidays, ensures that Bluey’s fans – old and new – will get an ongoing drip feed of the Heeler family’s antics. The first wave of production is complete, with successive waves planned, with more batches at the end of this year and even into the depths of 2025. A killer strategy for keeping Bluey’s ‘life force’ pumping in the minds of fans, via the studio machinery.
For those raring to go, your entry point will be by binging on Disney+, Disney Jr and Disney Channel, and here you can live every jig, every giggle and every heart-warmer among the Heeler clan, ‘I was like, look, everybody grows old, it’s normal, it’s okay’ as she laughs and then dabs away a tear Bluey, of course, isn’t the only narrative gold mine on these platforms. Whatever the latest adventure in the Marvel or Star Wars universes – to say nothing of the Disney-owned Pixar studio – we can be certain the studio quality and craftsmanship will be second to none.
A homemade playground is the scene of these tiny dramas; there is quality storytelling here, animation that’s both beautiful and nuanced enough to be enjoyed by adults, as well as by small children. Bluey’s many spinoff ‘family’ episodes are from Ludo Studio, an animation company based in Brisbane with an emphasis on high-quality storytelling in every project. The studio is already known for Bluey, and for the delightful television series Bingo the Banjo-Playing Bandicoot. But it is also the home of other much-loved Australian characters, such as Bluey, Bingo and Bandit.
This is where the makers at Ludo Studio, a series of Bluey mini-episodes might be as well described as animation masterclasses, as much as they’re an insight into what makes a story sing: moments that provoke laughter but also play, but most importantly a cry of recognition of the family that forms us. And if these mini-episodes play out before us as a series, they will remind us continually of the power of the story. Not just as an act of connection but in prodding and provoking the imagination. Not just to entertain but, because this studio truly listens, to delight.
With the instalments that promise to fill the summer once more with smiles, giggles and the numerous escapades of Bluey, Bingo and co, we’re reminded of the sometimes elusive power and pleasure of a good story told well, let alone the joy of good animation and the care that has gone into each of those ingredients to make the screen-to-studio experience complete. So, diarise, folks – mark the dates to re-enter the world of the fun and frolicsome Bluey and co for yet more minutes of heaven.
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