Bluesky: The Next-Generation Social Media and Vault of Human Consciousness

But if there’s one thing Bluesky has proven over the past year, it’s that it’s a social media rocket ship of Davidian proportions in a world of Goliaths. Its success is all the more impressive when you consider that not only does Bluesky have to compete with Twitter/X, but Meta’s Threads is on its own prestige run. And yet, Bluesky has attracted 5.6 million users so far, a staggering number given that, up to now, all its growth has come organically through an invitation system. Repeat after me: good things come to those who do. The fact that you can’t send a direct message (a so-called DM) to someone on Bluesky, or upload a video and save your sanity, might be a small price to pay for inclusion in the conversation. That’s about to change, with Bluesky introducing some big updates in today’s installment of our ongoing uplifting tale.

A New Dawn: Direct Messages and Video Uploads

Perhaps the most significant feature gap for Bluesky right now is the launch of DMs and video uploads. Until now, all activity on Bluesky has been public talk (or ‘talk’) and all replies are likewise public. Prioritising public future talk – or talk ‘public’ – has been consistent with the origins of the entire new social network: its aspirations to replicate old Twitter, only decentralised. These aspirations are about to get new teeth, in the form of an in-app DM service that’s set to launch this month. We have plenty of metaphors: future-talk, open talk, talk talk, DM-land. This first version will allow users to keep DMs open, turn them off, or open them to followers only. In addition, the platform will introduce the option of video uploads, complete with embedded video clips lasting up to 90 seconds. ‘We want to enrich the texture of the digital dialogue here, not just play catch‑up’.

BEYOND THE HORIZON: Expanding Bluesky’s Ecosystem

Bluesky wants to do more than just fill in the gaps. The new platform plans to innovate itself into the future as well – including, at some point, its own OAuth system, which will facilitate user interactions across the web if it gets off the ground. Third-party apps and platforms could allow users to sign in the ‘Log in with’ Bluesky way. In addition, Bluesky aims to build and extend the platform’s uniqueness. With one of the stronger anti-harassment architectures, Bluesky plans to further build up its moderation tools. Also undergoing a rebuild is Bluesky’s Custom Feeds feature, which will soon allow users to further customise their feeds, including ratcheting up the algorithms to ‘show more’ or ‘show less’ of various types of content, or allowing the creation of flexible ‘superfeeds’ of content dynamically created from feeds curated by others.

The Bluesky Phenomenon: Navigating Success Against the Odds

Bluesky’s development so far suggests that it’s moving in the right direction: not just by helping its users stand apart from today’s social media status quo, but also by carefully considering what social media should be going forward. It feels like Bluesky’s planned features are coming at the right time, since Twitter’s founder Jack Dorsey has been removed from Twitter’s board. If Twitter is headed into a new era, the future of the internet shouldn’t just be upgrades, it should be a whole leap closer to being a more open, more social, and less harassing social media landscape.

Open to Evolution: Bluesky’s Pledge to Its Community

Fundamentally, Bluesky’s manifesto aims to restore open digital space. That idea of openness isn’t just about computer code or technical access to the platform, it’s about an open culture – one that supports change, welcomes feedback, but remains resilient and has the capacity for continual further iteration. Bluesky’s next set of features are a guide for that commitment to open-minded user-centricity, versatility, and openness.

Unveiling "OPEN": The Core Philosophy That Drives Bluesky

Open Community

The inherent open invitations to users exemplify a vision where anyone can participate and join together for the sake of creating a more vibrant and equitable digital commons. These open invitations have already helped Bluesky accumulate more than 5.6 million users and an active community ready to fill out its vast and ever-expanding digital playground.

Open Dialogue

Adding DMs means embracing the open debate that Bluesky wants to foster, including people’s ability to privately talk one-on-one or keep open discussions in the public sphere.

Open Creativity

With video uploads to come, the browser’s fields will open ahead, giving more room for expression and greater creativity: a place where users can post and share more vivid and impactful content.

Open Innovation

Through its OAuth mechanism and Custom Feeds, which enable other apps as authorised third parties to discuss, talk to and cross-post content around each other, Bluesky signals to developers, users, researchers, and anyone else with an interest that it is committed to user-focused and platform-specific open innovation.

Open Horizons

With Bluesky, the dream is being made in public, a work in progress as its creators seek out better ways of improving the user experience and digital realm at large.

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So, made in an open and community-run platform, the ascent of Bluesky as a social network is a sign of things to come for the social internet, a demonstration of how open ecosystems can operate, grow, engage, and form communities. It has a lot ahead of it, and I have a lot to learn from what it ends up becoming. But as a spark for the future of the social internet, the story of Bluesky is here to stay.