This is the music of Apple’s next innovation, and the AirPods Max have raised the bar for noise-cancelling premium headphones. They’ve been out for two years now, but rumours of AirPods MAX 2 have been swirling and soon we might have something to compare it to. Here’s what we know so far.
The rumour mill and tech blogs have been buzzing. Bloomberg’s Mark Gurman has reported that the AirPods MAX 2 could be unveiled ‘later in 2024’, bringing an end to the AirPods Max’s long hiatus. Apple tends to hold new product launches in the fall, so perhaps it might stage the AirPods MAX 2 alongside its annual iPhone event.
To those hoping for something big, or even radical, it might sound familiar. Gurman hints that a USB-C port will be the new main feature on cabinets that are otherwise being carried over from the Originals without any other major changes. Since this is consistent with what Apple is doing with most of its products, it’s probably not an unreasonable guess, although it’s sure to disappoint anyone looking for a huge jump in innovation.
For all the attention over the USB-C port, rumours of colour changes in the AirPods MAX 2 palette, and an H2 chip integration, can sound like potential for adaptive audio, better Siri access, and hearing-profile-based features that offer more customised listening.
That base price of $549 is another consideration, of course. Without much in the way of improvements, that number could ring a bit more loudly in some shoppers’ ears. Then again, this might be exactly the price point Apple wants to hit – including some upgrades to the AirPods Pro and a splash of colour or two – to create a proposition that’s too enticing to ignore, but not so compelling that die-hard owners would need to run out and grab one.
But now we’re building it, and the loudest voices you hear will be the users. Tell us about your dreams and wishes for the AirPods MAX 2. What features do you require from them, and what improvements could they offer?
Here, ‘Max’ is not only shorthand for the mythical AirPods MAX 2, but for the high-watermark of expectations and desires for it, for the experience of peaking a cycle of imagined innovation and expectation (‘peaking’ having the dual meaning of ‘reaching the maximum degree of’ and ‘a spike in output’). Peaking at ‘Max’ means foundering at its ‘Min’. While we wait to find out what we’re waiting for, the trip to ‘Max’ is the song of wait, speculation and aspiration.
For now, rumours and reports of the AirPods MAX 2 sit at the edge of the spotlight, waiting to be launched as Apple’s next great audio product. As we wait for all of this to come to life, let us listen to how Apple plans to go ‘beyond the Max’ once again.
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