Pushing the boundaries of innovation, Microsoft blazed another trail in the digital landscape. Microsoft recently rolled out a new Build 26236 update for its operating system, Windows 11. This comes as part of an update trail to Insiders, which is Microsoft’s development initiative in helping to build Canary Channel – a software automation tool used by many tech companies today. This can be seen as a pivotal moment for Microsoft – not only driving innovation and enhancing user experience but also delivering Shared Computer Activation to Insiders via Microsoft’s suite of services embedded into our daily lives.
At the centre of the update is a new feature – an account manager embedded in the Start menu that gives users a summary of Microsoft subscriptions, such as how much Microsoft 365, Xbox Game Pass Ultimate and OneDrive cloud storage they’re using. Microsoft embedding its services into the interface of its operating system begs the question of whether we need it, and if it’s innovative.
A brief glimpse at the feature through Microsoft’s eye suggests that it is an attempt to make user interaction with its services easier. But as I have demonstrated, it is also a reflection of a wider aim to get users to invest more time with Microsoft’s subscription models. Whether or not this is a controversial decision for Microsoft, it is essentially an extension of Microsoft’s attempts to monetise and transform the ecosystem to integrate itself more into the experience of Windows 11.
Further afield than the account manager, Build 26236 offers an assortment of broader tweaks towards making Windows 11 feel more polished for Insiders than ever. The spruced-up Start menu, for example, acts to bolster Microsoft’s awareness of the importance of harmony and consistency when it comes to user experience.
That focus on polish and performance also shows itself in the fixes that come along with this update, from correcting a glitch that meant there was no guarantee the taskbar would display when the user logged in, to fixing an audio setting that meant that, if a user changed the volume on Microsoft Edge while listening to audio, it would continue to be as loud as they had set it in a different session.
Aside from the questionable ability of Microsoft to integrate an end-to-end low-friction service across its services – The Verge contributor Monica Chin argued it was ‘not that good’ – there’s a nagging issue about the appropriateness of the promotional element here. Having the account manager in the Windows 11 Start menu can be useful, of course, but it also smells a bit like when hardware manufacturers ship their own bloatware, if bloatware was a service provider. It certainly looks like another seam through which Microsoft hopes to sew its subscription service offerings more tightly to the digital fabric of its users’ everyday rhythms than ever before. This priming, this positioning of service prompts at the very place the operating system resides – that might strike some as overreach, the subtly commercial exploitation of a formerly neutral space.
And perhaps, once the account manager feature has been extensively tested and it eventually rolls out publicly, if Microsoft can permit users to tailor it to their liking, then there’s a chance for customisation. Perhaps they can enable certain prompts and advertisements, while disabling others. Perhaps they could disable it altogether. The hope is that after this fiasco is adequately analysed, users won’t feel quite so violated, and Microsoft could turn some of those angry users into fans by demonstrating that designing with a user in mind is a practice that they could also get right.
The latest update to Microsoft’s Windows 11 operating system isn’t just a list of bugfixes and added features. It’s a manifesto. By more deeply integrating its suite of services into the OS, Microsoft isn’t just trying to make the operating system more convenient to use. It’s also pointing to a future in which its ecosystem is woven into a digital life that people don’t even think about.
Centred on Microsoft, these things are being taken to the next level, with an enterprise-forward and -focused iteration of an operating system whose identity is the fundament that ties together an integrated suite of services and apps. From the beginning, Microsoft has been all about innovation, focused on the mission of empowering every person and every organisation on the planet to achieve more with every release of Windows. With each iteration of Windows 11, Microsoft is innovating far beyond an operating system, blowing out an OS window to integrate an unlimited view into the fabric of a Microsoft 365-connected universe.
If you want some hints as to what the company hopes the future of computing will look like, the next step is to allow all the various MS applications to be linked together – so that, for example, if you search for a restaurant on the web it can automatically be added to your diary, and you can email your friends to invite them along at the same time. And there is, like all great technology, much to question, and, like all great technology, much that has people up in arms. At the same time, there is an incredible vision operating here. This is a glimpse of a future where we are far more entwined with our digital lives – simpler, more seamless, but also, potentially, far more Microsoft-y. That’s what updates such as Windows 11 Build 26236 promise to bring us.
More Info:
© 2024 UC Technology Inc . All Rights Reserved.