Choosing a side in the GPU wars can be like following a complex maze. Team Green (NVIDIA) and Team Red (AMD) relentlessly play a game of leapfrog in terms of performance and features. It takes a lot of research to make the right call. If you’re building or upgrading a PC this year, and you’re trying to decide whether to go with an NVIDIA or AMD GPU, here’s why your gaming rig or workstation will be better off with NVIDIA.
In the beating heart of Silicon Valley, NVIDIA is king of the GPU jungle, with nearly 80 per cent of the GPU market. The company is not only a numbers game, but NVIDIA’s innovation, reliability and performance has led the rest of the GPU pack for years. In fact, the GPU market is set to explode to more than $274 billion by 2029. NVIDIA is poised to lead the charge of graphics processing technology.
Another glance into the numbers, however, indicates that NVIDIA's supremacy remains unshakable. Shipments for NVIDIA have soared by 22.3% from the past year and went up by 4.7% from the last quarter, as of Q4 2023.
In terms of absolute power, NVIDIA offers the best of the best: its latest GPUs – like the RTX 4090 – based on the Ada Lovelace architecture are the crème de la crème for gamers and pros.
AMD’s cards are nothing to laugh at, but if you want the best that technology can buy and you need extraordinary performance, then the NVIDIA cards are still the ultimate gaming and creative experience.
NVIDIA’s RTX GPUs are bringing game graphics into a new golden age with real-time ray tracing and Deep Learning Super Sampling (DLSS). Today’s most advanced gaming hardware create hyper-realistic scenes with superhuman abilities that add smart enhancements to gameplay.
NVIDIA didn’t stop at breathtaking visuals, however. When paired with the NVIDIA Reflex platform, gamers experience minimised lag – giving them a responsive, smooth and visceral experience online as well. And NVIDIA Broadcast complements the platform for creators, enabling AI-accelerated audio and video enhancements.
When it comes to artificial intelligence, NVIDIA is king. Specifically, GPUs are particularly well-suited for the type of generative AI tasks for which NVIDIA invented dedicated Tensor Cores in its GPUs to dominate the competition. For example, by far the largest site for AI research and development is Stanford University’s OpenAI at Stanford University and Microsoft, and it runs on NVIDIA technology.
So long as we’re talking about reasonably up-to-date systems and platforms – pretty much anything made in the past few years, on any of the major platforms – NVIDIA’s hardware and software can be guaranteed to Just Work. That means there’s a consistent experience, no matter which motherboard you’re using, which display you’re connecting, or which software you’re firing up. Everything just works.
The answer to the question of whether you should go with an NVIDIA vs AMD graphics card ultimately depends on what you need and can afford. But if you want the best of extreme performance, cutting-edge innovation and industry compatibility, then there is a clear case to be made for NVIDIA. Its large market share, superior benchmarks, innovative features and backing of AI development, enable it to not just largely define today’s technology landscape, but also to control its shape for the future.
NVIDIA was founded just a few years before the first modern GPU, back in 1993 in Santa Clara, California. Since then, it has been at the vanguard of the digital revolution. NVIDIA specialises in providing GPUs for gaming, professional visualisation, data centres and AI, backed by a strong research and development program that maintains the technology advantage it has enjoyed for decades. Whether you want to talk about 2024 or 10 years from now, in terms of GPUs and the possibilities they create, NVIDIA is at the front of the pack.
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