In the noisy, gadgety world of consumer electronics, the promise of simplicity in a swirling maelstrom of devices and content is a beacon. No one does silky, simple, beautiful design better than APPLE. And no one does smart, innovative technology better than APPLE. Yet even the most ardent of Cult members will be familiar with the stumbling block: that elegant, slightly clunky APPLE TV remote. There’s a way to change that, and it promises to transform the way we use many of our favourite APPLE devices. Here’s the quietly seismic innovation that’s about to arrive – it’s not what’s on the screen, it’s how you get there.
Remember those days when you accidentally nudge the overly-sensitive touchpad, or when you lose the APPLE TV remote while looking for it under the couch cushions? The Button Remote for APPLE TV (and APPLE TV 4K) is your champion. The device is on sale through 29 September for $34.97.
The Button Remote combines Bluetooth and infrared wireless technologies to work with both the current as well as older models of the APPLE TV, a feature which also sets it apart in that it can control a hundred other brands of TVs, soundbars, and receivers. Imagine a universal remote that has both the coolness of design and intuitive use that APPLE users expect.
And the swearwords of human frustration – ‘Skip that! Excuse me! Go back!’ – will be silenced with this wonder of remote controls. You’ve been promised ‘Your best binge-watch ever’, it explains. ‘A next-level remote for everyone who ever falls asleep or gets stood up by a movie. It was made for going through Netflix, Hulu, Disney+, or your home entertainment centre one film, show or channel at a time.’
The Button Remote for APPLE TV could be your salvation – the thing that finally makes your content-gorging palatable; it’s on sale right now for $34.97 (reduced from $49.95) until 29 September. If you’re into your APPLE stuff but don’t have a fortune to burn, this is your perfect gateway drug.
And they are compatible with pretty much anyone thanks to the duel Bluetooth and infrared technology, as well as a pleasingly retro tactile button-push action that one misses in many of the touch-controlled devices we use these days. With such a feature-packed remote, APPLE TV is the smarter, user-friendlier way of magic.
And it is a simple thing – it is simple enough to be elegant. The Button Remote will end its Kickstarter on 29 September. Now is the time to become a more sophisticated user.
It’s hard to think of another company that’s led the way in terms of innovation, design and functionality in the tech industry. From the iPhone to the MacBook, APPLE’s products have significantly changed how we live our lives, merging technology with lifestyle perhaps more than any other company, creating a seamless fit. Even APPLE TV and its remote failings seem like a blip on the roadmap to user-friendly design – and, in true can-do spirit, Button Remote is an example of technology adapting to fit the user.
Just as we do, APPLE does not set out to create products that make it slightly harder for people to enjoy entertainment. On the contrary, everything APPLE does, including this innovative accessory, is ‘an expression of our values. The values of the company,’ as APPLE’s boss Tim Cook puts it.‘The Button Remote for APPLE TV (and APPLE TV 4K) is also an expression of values,’ he might say. (‘For greater compatibility, greater freedom to use your device in whichever way suits you and goes with the times; for greater simplicity of operation. For ease, efficiency and enjoyment of use.’) You still have time to make the switch. Order yours by September 29!
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