Unveiling PRIME DAY 2024: Your Ultimate Guide to Amazon's Midsummer Extravaganza

It’s the seventh annual Amazon Prime Day 2024, and a commercial extravaganza is looming that needs little introduction. It’s Amazon Prime Day – and boy, do you need new stuff. If it’s tech gizmos, trendy clothing or everyday necessities, whatever you’re paying for Amazon says it can be yours for less. Only, Amazon is keeping tight-lipped about the precise details of when the deals will be available. So, in the weeks leading up to Prime Day, how are you meant to know you’re ready to rumble? Engadget has everything you need to know about Prime Day.

When is PRIME DAY?

While the exact dates of Amazon Prime Day 2024 are not yet carved in stone, we already know it will be in July. Prime Day is for members only, so if you want to shop the sale, you’ll need a Prime membership. Not a member yet? You can sign up for Amazon’s 30-day free trial to get access to Prime Day offers as a new subscriber.

What Deals to Expect on PRIME DAY?

Amazon’s two-day sale – with giant discounts on all sorts of products – is known for slashing the prices of its devices such as Echo speakers, Fire TV sticks and gadgets in general. They are usually the first to get huge price drops on a record-breaking day. However, that’s just the beginning. The numbers at Amazon’s Prime Day are only about its own products. Clothes, home accessories, kitchen appliances and, of course, electronics, are thousands and thousands of products that will receive discounts. In this post, our focus will be on the best tech giveaways with huge price drops for headphones, gaming accessories, and smart home devices.

How to Prep for PRIME DAY?

Shopping Amazon Prime Day without a plan is like looking for a needle in a haystack. It’ll help you stay laser-focused and keep your wishlist handy to see instantly what products you want are on sale.

PRIME Competitors Jump on the Sale Bandwagon

It’s now a phenomenon with a ripple effect: Walmart, in response, launched Walmart+ Week before Prime Day, where it invited its members to enjoy a series of ‘handpicked deals’, including ‘massive gas and travel discounts’. For other retailers, Prime Day has been an endorsement to run their own sale event for a long period of time.

The Types of Deals to Anticipate

It’s not just the day itself on which everything goes on sale at Amazon Prime Day: the smaller ‘lightning deals’ promise a thrilling, although brief, period in which you can snag products for cheap. Our recommendation: move fast on the lightning deals – when they are on, they tend to be the good deals, for a brief period of time.

Engaging with PRIME DAY beyond Amazon

Even though Prime Day is essentially Amazon’s show, the hysteria is more widely contagious, spreading to smaller retailers and other sites vying for your attention. Engadget will serve as your Prime Day guide. On Engadget.com we’ll point you to the very best tech deals, both on Amazon and elsewhere. You can also follow @EngadgetDeals on Twitter and get our Engadget Deals email newsletter for all the best tech deals and top sales elsewhere. We’ll be posting the best deals we come across on both Amazon and elsewhere, and we’ll have several more pieces highlighting the best of Prime Day all throughout the day.

What Is Amazon PRIME?

Amazon Prime is more than a portal to the bacchanalian bargains of Prime Day; it’s an all-access, value-added membership that upgrades your Amazon experience day in and day out. Free two-day shipping on hundreds of millions of products. Exclusive access to movies, TV shows and music.

Wrapping Up

So, as Prime Day 2024 draws near, while you’re keeping your eye out for that extra-nifty deal or two – that flat-screen telly, that shiny Alexa, that awkwardly shaped gadget that we know you’ll love, but probably won’t significantly improve your life – remember that this midsummer sale is also about making smart consumer choices, a few times a year. Stay tuned to Engadget for all the latest updates, best deals and tips to help you navigate Amazon Prime Day 2024 like a pro. Whether you’re already a seasoned Prime member or a curious first-timer, there’s no better time to shop smart, save big, and maybe, just maybe, find the value in prime membership that lies well past a couple of July days.