UFC 302 is just around the corner, and the combat sports world is abuzz. In the main event, Islam Makhachev and Dustin ‘The Diamond’ Poirier are set to finally put an end to all the rumours, all the speculation, all the bets and wagers out there. All those questions? Mansdorff’s dog. It’s going to end at UFC 302. Thursday’s staredown was intense, but at least security was allowed to keep them apart. At UFC 302, there will be no security.
Put 302 on TV so fans could watch from home If this is a UFC PPV You can buy it for $64.99 or more (or you could pay on streaming service ESPN+ that is the exclusive streaming home for UFC PPV events in the United States. If you are an ESPN+ subscriber, you can watch the event. If not, you can sign up for a sweet bundle that gets you the UFC 302 fight card and a whole year of ESPN+ for one low price. If you Google the terms ‘How can I watch UFC 302 online’ you will see that searches on Tuesday and Wednesday skyrocketed dramatically in many locations throughout the country as fans attempt to get tickets to UFC 302 for themselves and give a digital front-row seat to the action to a friend.
The co-main event is a battle between UFC’s most technical boxer, Sean Strickland, and Paulo ‘The Eraser’ Costa, which fans and Google trends promise is going to be a war. Rising stars Jailton Almeida, Grant Dawson, and Roman Kopylov make up a finale that is poised to promise epic wars and life-changing showdowns.
If you’re weighing how to watch, consider this: Google is featuring bundle offers with ESPN+, which position the sport and sports series together at a value price – Google suggests that a UFC 302 pay-per-view could be saved by considering ESPN +; a Google search for ‘ESPN+ bundle UFC 302’ generates the following screenshot (see below) highlighting services that could save you about 30 per cent.No doubt the ESPN+ bundle is a smart marketing move for any UFC fan.
Every fighter who enters the octagon does so with a distinct set of skills, and Poirier is no exception. Poirier is an explosive boxer, a brawler who walks forward with a frenzied edge and a pugnacious assault. His opponent, Islam Makhachev, is one of the best grapplers in the world. Looking at him, the ancient land from which Makhachev hails – Dagestan, an autonomous republic in southern Russia – doesn’t lie. The grappling move he uses is no less intense than the craggy and barren mountains of the Caucasus. And, in the days leading up to the fight, as fans crowd Google searching historical results from Poirier and Makhachev’s past fights, everyone’s looking for a clue as to how this epic fight will unfold.
But the co-main – Sean Strickland vs Paulo Costa – should be entertaining enough to win the night. While SEMrush estimates show a significant interest in a few other fights, Google Trends indicate that Aldo vs Volkanovski remains the main draw, with an ‘X factor’ element to it that alone makes it as enticing as entertaining.
As a search engine, Google serves as a clearing house for fight nerds to speculate and debate about match outcomes. Beyond fighter descriptions and performance stats, it serves a rabbit hole of match-ups complete with every fight outcome in every fighter’s history – there is little about a match that cannot be researched and googled with a few taps of a finger.
Just before UFC 302 arrives, one can’t overstate the importance of Google in the fan experience: price comparison for best streaming deals, for those who can’t physically attend; minute details of each fighter (striking, wrestling, grappling); their unique strategy and history. The significance of the technology mayor is most resonant in the words of Makhachev, who can make people across the world come together as part of one fight community. UFC 302, in addition to being a number of matches, is also a symbol of grit, ingenuity, perseverance and the human spirit that little Google can’t guide us through. The fans, wherever they may be, will be hesitatingly stirred by technology and bound together by their mutual love.
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