Smartphones are getting smarter all the time. T-MOBILE is the company that’s now taking the bold step forward to prep us for the next phase of the evolution of mLaS™ (mobile life as it should be). In a recent deal, T-MOBILE announced its intention to buy most of US Cellular for $4.4 billion. This is not merely an asset transfer but a leap toward a new world of connectivity, particularly in rural and underserved areas. Here’s how it works.
T-MOBILE’s announcement that it will buy the wireless subscribers, stores and about 30 per cent of the spectrum of US Cellular, a regional carrier in the US, for $4.4 billion, has jolted the telecom sector. The deal gives the upstart network more customers (and employees), better reach and more capacity to carry data as it heads into the future.
The jewel in that crown is T-MOBILE’s promise to deliver the best connectivity – especially to places with historically bad coverage. Combining the assets of US Cellular, T-MOBILE will be able to offer better, faster 5G coverage across rural America – a huge difference in closing the digital divide.
T-MOBILE is encouraging US Cellular customers to switch and assuring them that doing so would be easy. Customers can keep their current plans or switch to T-MOBILE’s unlimited plans without paying to switch. T-MOBILE is trying to be a good neighbour by offering its best deals to US Cellular customers. The company wants US Cellular’s customers to reap the benefits of the merger.
Where T-MOBILE CEO Mike Sievert sees this as ‘a great foundation to deliver an unmatched customer experience to more people at incredible value who are hungry for a better network experience’, the reality for US Cellular customers is that T-MOBILE has been shut out of their city or region for years. Moving US Cellular’s network resources into T-MOBILE’s body is a way to add global capacity and coverage, more than we could achieve on our own.
T-MOBILE’s acquisition of US Cellular is not simply a matter of making a business deal, but is a strategic step to stay ahead of the pack. T-MOBILE is gaining greater infrastructure capabilities and a larger footprint by this transaction to be not only faster than its competitors, but to beat the industry’s current standards for connectivity and service.
With this purchase, T-MOBILE is only solidifying its position, and other players in the space will be keen to up their game. Competition could push the whole industry to innovate and improve, giving consumers better services and, in the long run, potentially lower prices.
To close, the T-MOBILE acquisition of US Cellular is a powerful statement of intent to further connectivity – including to those regions still on the fringes of the digital age – by bringing more customers within the reach of T-MOBILE’s powerful 5G infrastructure. T-MOBILE is not just expanding its business, but the future. It is explicitly undertaking the better connectivity of us all.
But, in many ways, what’s happening here is that T-MOBILE continues to be a leader and driver of innovation and bringing everyone in and giving everyone the best experience it possibly can – and in this, it continues to break barriers and set standards and so forth, so that every single customer everywhere can have the best connectivity that the industry can bring them.
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