I am talking about the recent news that, as PlayStation’s co-CEO said in a recent interview, ‘we are 100 per cent into [consoles], and the console is our centre’. The context for his statement was Sony’s latest console, the PS5 Pro, and its already headline-grabbing reveal, but the interview has prompted the game industry to talk about console included. It’s a moment of deliberate certainty. PlayStation is committed to consoles as the core to their universe. Even as the games industry moves to multi-platform entertainment, PlayStation is staying the course. But what has PlayStation said that would prompt such a strong reaffirmation of commitment to console gaming? A commitment that only becomes striking in the context of the rest of the game industry. I would like you to read the interview again.
Why have consoles such as the PlayStation continued to capture the zeitgeist of gaming around the world? Sony Interactive Entertainment’s head of the Platform Business Group Hideaki Nishino believes that the ability of consoles to provide a ‘hassle-free’ path to content is the largest driver of consumer desire. ‘You can power up the console and get straight into the experience; you don’t have the distractions of mobile ads, or the time-intensive hassles of a PC set-up,’ he says.
Second, console expenditure is contained within the comfort of that very console ecosystem; investing in new kit is made particularly easy, with shopping environments designed to make buying seamless. This ease of use, the fuss-free gaming experience, is a vital part of the appeal of consoles, and keeps them absolutely essential.
Sony, though their consoles are still the focus at the heart of their strategy (and, let’s face it, their entire business), but there’s still a real sense they’re feeling out wider gaming horizons here, moving beyond the console market to make incursions into the PC space as part of an attempt to take their games to the gamers. A recognition, perhaps, that gaming isn’t just about consoles.
His vision of bringing PlayStation into the future while retaining its essence as a console brand is inspiring.
The PS5 Pro is proof that Sony is determined to take gaming consoles into the future of gaming. Its official global release date is scheduled for November 7 2024. Pre-orders for the revolutionary console should commence soon.
Due for release this year at a price tag of $699.99 / £699.99 / AU$1052.99, the PS5 Pro is set to defy the conventions of console gaming with a plethora of new options. With its shiny exterior and stacked with new features, there’s been a lot of speculation lately about how the PS5 Pro will compare to its own predecessor, and how it will reset consumer expectations.
As companies start debating the PS5 Pro, price has already become one of the central parts of that debate. In discussions around the console’s possible price, a lot of industry voices have suggested that the price is fair, that the Pro is reaching for greater power. But at the same time, there is a strong sense that better pricing could extend next-gen gaming to a wider audience. A lot will depend on whether consoles such as the PS5 Pro can keep the cost of new gaming, and bringing it to more players, in check.
As we get set for the PS5 Pro to arrive, let’s take a look at the two systems and what makes the PS5 Pro such an interesting prospect. Then we can take a look at how this new console can improve the gaming experience when it finally arrives – both graphically and in other aspects, such as loading speeds, and what it is that will make the PlayStation gaming experience a bigger spectacle for gamers everywhere.
Consoles will continue to play a crucial role as part of a wider gaming ecosystem that prizes access, familiarity and the compelling unbrokenness of narrative. As Sony’s second PS5 Pro reinforces, the console is not just a piece of hardware – it is the means by which we continue to make new stories with games.
By reinvesting in consoles as the hub of its business, Sony isn’t just honouring its history, but it’s also placing itself at the heart of gaming’s future. If game consoles continue to grow like this, they will continue to be the driving force of the gaming landscape.
For now, as we gaze towards new frontiers and unknown horizons for gaming, the story of the console is far from being written. The PS5 Pro is merely the latest in a string of power-packed consoles that will continue to give consoles a significant role in the narrative of gaming, and why they will continue to do so. Along with their unprecedented simplicity, performance and escapism, consoles are not just surviving in an increasingly diversified gaming world. They are thriving, they are also changing, and they are continuously proving that they are indispensable to the landscape of digital entertainment.
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