This is the digital world: the worlds of technology and entertainment are having a permanent makeover, reshaping our everyday experience. In this guide, we will walk through the latest marvels of tech – from the next-gen screens to see and hear everything to the soundgates that can help you rack up more subscribers than ever. Please come in, as we will take you a step closer to your next tech hit.
Our tour begins with the latest wrinkle from YouTube, a familiar virtual port of call that is home base for so many digital natives. In an attempt to make sure those precious ads get in front of your eyeballs rather than around them (ie, on an ad-blocked screen), YouTube has made it nearly impossible for anyone using an ad-blocker to actually watch any videos. The move represents a new strategy in the arms race between publishers and consumers in the age of ad-blocking, the goal being to drive users to the ad-free YouTube premium tier that costs $14 a month. The move represents a two-pronged push to bolster creator pay and Alphabet’s coffers at the same time.
Ohio Stadium is like TV’s Prometheus, gifting the world with a boatload of unwanted tech. The top deals reportedly include 85-inch TVs for $60. The screens are second-hand ones from Cincinnati’s Paycor Stadium. And they don’t come with a warranty or even a remote control. But for those who want to build a nest in the back of the barn, brand is less important than price: a 70-inch TV goes for just $130.
The Hisense U8N ULED 4K Google TV is the king of premium performance at an impressive price. Picture quality features specular highlights and great colour depth that will appeal to anyone looking for a very bright, vibrant, dynamic look. Gamers and devotees of daytime TV can revel in the capabilities of the set, in a package supported by Google TV.
Beats is piloting you towards your own personal aural paradise with its latest innovation: an affordable new pair of earbuds. The Solo Buds, arriving in a rainbow assortment of colours, offer Beats’ most compact design while still promising up to 18 hours of battery life.
Asus’ ROG Strix 27-inch OLED monitor is a godsend for gamers because gaming has never looked or felt better – and, thankfully, it doesn’t have to cost a fortune. At $750 (about £535 / AU$1,000), it’s more than twice the price of LG’s CX, and a lot more than the Alienware’s unfortunately named 24-inch OLED for $500 (about £370 / AU$705). But for such a stunning gaming experience at a fair price, $750 is an excellent deal and more than competitive.
After our tour, Marantz showed us his latest piece, the M1 digital streaming amp. A blend of the best of digital music and video, it’s an amp for audiophiles hungry for consumer-quality digital audio in a sleek, compact package. It’s a streamer’s dream.
Beats is at the heart of today’s tech, a drumbeat powering forward consumer excitement and fueling the launch of new products such as Beats new lower-priced earbuds that might pump quality sound into a new arena of users, and gangbuster TV and monitor sales that provide a visual and sonic feast.
Actually, more: beats stand not only for a product name, but also for a scale of sonic measuring standards – in other words, for the perpetual rhythm of new and improved tech being created to enhance our existence. In time with the beats, new and better.
In a world where the pace of technology gets faster every day, syncing with the beats doesn’t just make our direct sensual worlds richer — it also binds our humanity more tightly to the soaring potential of the digital world.
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