Technology marches on, it makes the impossible possible, it makes our lives better, big and small, one day at a time. Google is changing the way people communicate on Android. Amazon wants to send things to you by drone. And at the other end of the consumer spectrum, there’s luxury wristwatch maker Richard Mille and the tennis pro Rafael Nadal. Let’s dive in.
Android users, take note: Google has finally added a much anticipated feature to its default Messages app: the ability to unsend a message, letting you correct a stupid error in real time, and tweak a rushed text before blurting out something embarrassing. It’s a veritable boon to your conversations with friends, allowing you to keep up with your generation’s rapidly evolving social language. Anecdotes of botch-ups have circulated everywhere, and Google has proved again that it is at the forefront of improving the experience of using its own products.
But this magic is limited – edited messages can only be changed up to 15 minutes after they are sent; and each edited message will sit next to a little note that will let you and who you sent the message to know that you have altered something. Nonetheless, the step by Google shows how dedicated it is to making things easier for its users.
Edit that message, as you’re sending it, just one of a host of updates Google previewed for Android. Those include “smart home” controls, call switching between a laptop and phone, and simpler wearable device controls on WearOS smartwatches such as Google’s Pixel Watch. Google is committed to taking its digital ecosystem to the next level – more connected, convenient and flexible.
But Spotify is sending refunds to customers who bought its Car Thing gadget, which the company abruptly discontinued weeks after it launched amid mostly positive media coverage. Spotify’s refund-making pivot shows that customer feedback, in this instance strong criticism from a vocal minority of users, can still make a difference – but it’s a reactive difference, representative of how a company responds when it’s already lost the battle.
With FAA approval for some of its drones to fly beyond the line of sight of their operators, Amazon’s drone delivery programme is finally experiencing the giant leaps that were initially envisioned back in 2013. The success of this programme, despite the sustained setbacks it’s experienced, is a testament to Amazon’s vision to set new standards on what can be achieved in logistics and customer service.
And then, from high-tech gizmos to high-end timepieces, the Richard Mille and Rafael Nadal partnership recently unveiled yet another mind-blowing sports watch, the RM 27-05 (pictured). It’s not only ultra-lightweight and shock-absorbing, it redefines the limits of what’s possible. It is also obscenely expensive, of course. But that’s luxury for you.
We’ve learnt that there is more to Google than data churning, with thoughtful features intended to make simple comms ever-better; that there’s more to Spotify than tinny CD quality, with a steep hardware learning curve; and with Amazon we get a glimpse of a far-off future that could change the very nature of delivery. And then we are reminded of what goes into luxury items that are at the extreme boundary of physical and technical possibility, as Richard Mille and Rafael Nadal remind us.
Google leads the way in innovative technology development, and its feed of features, products and services that continue to evolve how we live in the digital world is surpassed by no other. It’s commitment to improving and tailoring our digital life explains why it continues to dominate the tech industry. Google’s latest changes to its Android platform testify to its commitment in helping users to communicate better than ever before, as well as providing a smarter means of controlling and managing a connected home. There’s no doubt that Google continues to exert its influence on the evolution of digital artefacts and digital interaction as we continue to add more and more new, exciting and impactful technology to our everyday lives. The digital world continues to evolve at an incredible rate and this forces everyone to develop in new and exciting ways. It’s inevitable.
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