It’s a swiftly changing industry, and companies often need to change with it to stay viable, and even thrive. This week, Sumo Group, which owns the game publisher Secret Mode, announced it was cutting its staff by up to 15 per cent. It cited ‘industry-wide challenges’ in laying off its workers.
But Sumo’s announcement also speaks to the difficulties facing the wider gaming sector, as the company prunes its staff and prepares for choppy waters ahead. Between 160-250 staff are set to lose their jobs in an ongoing layoff involving Sumo’s offices in Canada, the U.K., Poland, the Czech Republic and India. Sumo appears to be righting the boat.
Gaming, especially in its recent incarnations, is extremely prone to consolidation, so it feels like Sumo Group is on a sure trajectory. Redundancies might also result in full closures of projects and studios, like Timbre Games. Development of two unannounced games has been halted, but it’s desperate times in gaming, and there’s a reason for the drastic action.
So even with the desperate threat of layoffs hanging over them, Sumo Group and its subsidiaries have been releasing a ton of games in the last few months: Secret Mode just showed off a bunch of them, from DeathSprint 66 to Parcel Corps. And Still Wakes the Deep is coming out in a few months, so, like, things are still happening is the point.
Sumo’s job cuts don’t bubble up in a vacuum. The games industry has been seeing a tidal wave of layoffs over the past few years, with industry giants like Microsoft, Riot Games, and Electronic Arts also trimming the fat from their payrolls. It’s part of a much broader recalibration, as companies gear up to be extra-lean as they attempt to navigate the inherently volatile computing sector.
Their march into uncharted waters mirrors that of many others in contemporary gaming, caught between innovation and operational survival. Sumo Group’s cull is hard, but evolution, the company says, is important for preparing the way ahead and, as cleansing as it might seem now, such strategies will probably be crucial for the industry to survive in the future.
The Sumo Group’s strategic reshuffle is part of the industry’s general state of flux. This reshuffle includes rationalisations, but emphasises the industry’s fundamental shift to the digital age. As firms operating in the digital age, it’s the future-proofing of business strategy that switches into the background mode, but must increasingly take second-to-first priority: being able to create gameplay that’s fun well into the future, while generating a stable and agile organisation.
In turn, the industry’s development often mirrors the broader landscape: not just technological progression but also wider shifts in the way we play. The current priorities of a Sumo Group-type firm as it recalibrates might create a new type of game, but in doing so, it might also be dragging along new types of players and new cultural norms and expectations about interactive entertainment with it.
To conclude, because of the current difficulties in the sector and the fact that it wants to prepare itself for the future, Sumo Group has more or less ‘forced’ its employees to leave. This is a clear example of the implications, struggles and pressures that the gaming industry is facing right now, forcing companies to make really hard decisions in order to secure the future of their businesses. Sumo Group will continue on its mission of making games that resonate with the world we live in today.
It’s a tough move for a business, but it sets the company up for resilience and continued creative, dynamic and sustained growth in the face of uncertainty. Sumo Group itself shows that the games business industry has learned from this period of readjustment, and how much innovation, efficiency and the ongoing process of creating meaningful engagement with the world has sustained the industry.
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