As we enter the streaming era of music listening, with Spotify and Apple Music leading the way, it’s vital that we understand which service is best for you, and how either may fit into your daily routines. This guide to Spotify will try to hook you into appreciating what it has to offer, especially in relation to its biggest and best direct competitor, Apple Music. The two streaming platforms are in tune with recent technological developments that have changed the way we listen to music altogether.
Spotify’s auditorium does not require a ticket. On Spotify Free, you embark on a music-streaming journey. And, like all journeys, there are intermissions – albeit brief – in the form of ads. Whereas ads might function akin to a musical interlude and could compel short pauses in a user’s listening experience, they are the lone interlude in what remains an unbroken series of more than 100 million tracks and 6 million podcasts to listen to at any given moment. Users can filter through this digital library with ease via features that facilitate on-demand playback on mobile and desktop, which merit an honorable mention for streaming novices making their very first foray into the waters.
For the soloists who want it ad-free, Spotify Premium brings an encore performance of your music. With a tag price of $12 a month, subscribers get a completely ad-free second show of its ever-growing music selection of more than 100 million songs and unlimited downloads to take with you when you are offline – an extra feature for the commuting maestros and globetrotting virtuosos. Premium also promises an improved sound quality of your music.
Listeners can opt for duets, ensembles and more through Premium tiers (Duo at $17/month, Family at $20/month, and Student at $6/month) Spotify subscriptions are scaled to the configuration of your listeners. Whether you’re taking out a plan with someone special, or ensuring the whole family can manage playlists to perfection, Spotify flexes to suit the configuration, offering something for every listener.
The notes weave together and the drums clash as Spotify’s competition with its biggest competitor, Apple Music, hots up: the two platforms have much in common (they both offer a subscription for around the same price and access to millions of songs) but Spotify’s user-geared features – including collaborative playlists, smarter discovery algorithms and a more intuitive UI – enables it to have an encore with a little afterglow. The fact that Spotify also has a free tier when Apple Music does not, also helps it govern the gusto.
Whereas Spotify’s Premium version tempts us with a gleaming marquee, the tastes of newbies are often piqued by an encore, and usually just outside. Spotify is frequently able to sell a symphony of supplementary offers, sweeteners that can lessen subscription costs, or freebie trial periods, allowing many holders of one ticket to take one for the team.
Time to pay up? On the eve of the release of Spotify Premium, it’s clear we can’t hear you the hated ads. But does that mean you’ll pay up? Not without some encouragement, apparently; current subscribers seem universally to give Premium a nod, if not a standing ovation, especially since the music quality, offline access and library it offers is unavailable to freeloaders.
While our melody until now has been symphonised by Spotify’s tunes, the elephant in the room is, of course, Apple: Apple Music, to be specific. Pricing itself competitively the same way as Spotify with an extra buck on top of the price, Apple Music offers an all-in subscription with no ad-supported free tier. It also offers a vast music library and Apple integration, so the decision between Apple Music and Spotify often comes down to user preference, ecosystem choice, and how much users value the user interface and music discovery part of the service.
But as our musical tour grows to its crescendo, it’s also apparent that, when it comes to the game of streaming, whether it’s user-centric, library-centric Spotify or ecosystem-centric Apple Music, if it sounds right to you, it makes music to your ears. Each service has its own musical flavour, its own tempo and rhythm, and only the final encore will tell which chooses the best notes to play the melody of your digital life.
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