Attractive enough on its own, GOOGLE TV is an attractive offering, a unique amalgamation of content from Android TV. Still, for those who feel the need to go further than what is natively available, sideloading is your portal into a world of unlimited possibilities. Here's a step-by-step guide to making use of all your GOOGLE TV device – be it a Chromecast with GOOGLE TV or any other compatible device – to sideload an app that goes beyond what's normally available on the platform.
While GOOGLE TV serves up a giant library of Android TV-optimised apps and games, that's just the tip of the digital iceberg. Most apps aren’t optimised for TVs, but can you still use them? Not with the regular Play Store. The off-ramp to sideloading takes you down the fast lane to all of that, letting you impose a remix of app lists to meet your tastes – and then some.
Sideloading on GOOGLE TV is not a chore; it's an easy path to a richer, more interactive viewing experience. Using the 'Send Files to TV' app to transfer APKs from your phone to GOOGLE TV opens up a powerful way to bring third-party apps to your entertainment stack.
The first step on the sideloading journey is getting hold of an APK of the app you want to install. While this sounds scary, there are some good APK repositories out there. I use APK Mirror, which helps me keep away from the murky waters of piracy, and has always been good to me. If you’re lucky enough to have an Android phone, then you should be able to download the APK onto it without issue. Now comes the trickier part of transferring the APK to your GOOGLE TV.
Moving through the digital pipeline is as easy as installing ‘Send Files to TV’: you need the app on both your phone and your GOOGLE TV. Pairing them creates an instant link between your phone and your giant TV screen, so that the APK file parachutes from your phone to your TV, faster than other file downloads involving intermediate cloud storage or downloading from a TV browser.
Remember, sideloaded apps land on GOOGLE TV with varying degrees of flaws. Some work just fine, while others will be completely incompatible. And none of them will fly through the air and land in your palm. So exploring sideloaded apps is an exercise in patience. Don’t quit too soon. Keep experimenting. Sideloading may be one of the most potent (and underappreciated) features of Android. And while it isn’t possible in most Kindle Fires, it is an incredible feature of Amazon Fire TV and Fire tablets.
The fact that Google provides the underlying infrastructure for GOOGLE TV – sideloading is, in fact, a Google feature – underscores the company's interest in openness and customisation. GOOGLE TV is no longer just a streaming appliance: it has become a bespoke entertainment experience, a device as unique and individual as the person who is using it.
At its core, GOOGLE TV is a window through which an improved, user-centric form of entertainment flows, beamed from the Googleplex and funnelled straight into your living room. 'Sideloading apps is in the spirit of experimentation that Google champions’ That was the message of sideloading apps, part of the Google mantra of user empowerment, allowing exploration and discovery within the safe confines of high technology.
Sideloading on GOOGLE TV is not simply a transactional event: it’s an act of re-imagining what our living rooms can be. Sideloading on GOOGLE TV means re-imagining places for personal and communal digital-era consumption, and showing – once again – why Google is not just an aggregator of platforms and services, but a pioneer of their use in everyday life.
Google is not merely the map and compass: it also guides you sideloading on the journey, as much about what you discover as in getting you there. So strap on your GOOGLE TV. The sideloading adventure awaits, the universe of content just beyond the Play Store horizon.
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