If the 19th-century russet and maroon silks worn by Marie Antoinette are fantasy dress and the melde of THE VAULT crinolines of 2010 are haute couture Replication, South Korea’s global tech giant SAMSUNG has followed up last year’s wearable craze with this custom fabrication, in collaboration with Elitac Wearables and the pioneering sneaker designer Roel van Hoff: ‘The Shortcut Sneaker’ – limited edition, six pairs only. Moonwalk to play that tune. Or that call.
The Shortcut doesn’t just come alive; it connects to motion sensors in the shoes’ soles that sense five discrete movements, which we can call gestures. They aren’t ‘movements’ or ‘motions’ or ‘actions’ or ‘transitions’, per se. Each one accomplishes a task, and that task is signalled by the gesture. What are the gestures? So far, SAMSUNG has kept its cards close to the chest, but if you think of all the things that you can do with your hands, it should be enough to trigger a particular kind of dread. The future is gloomful.
Unfortunately, these shoes are not available at the store near you: SAMSUNG plans to give them away in a contest for SAMSUNG Members. The competition runs until 9 July, and the winners will be announced in the following week. Since the sneakers are inspired by SAMSUNG’s Galaxy phones, I suspect we can expect a lot of SAMSUNG fanboys to enter.
So, when SAMSUNG released The Shortcut sneaker, it was about more than launching a new product; it was a marker of the trajectory of the technological future – at least in the realm of wearable tech. Like Apple’s announcement last month regarding gesture control with AirPods Pro 2, the SAMSUNG sneakers confirmed a trend toward hands-free interactions with devices. After all, this was sold as the ‘world’s first sneaker for calling your friends’ – though SAMSUNG reveals itself to be working in crowded territory, with competitors from Nike’s self-lacing sneakers to other tech-powered shoes.
Although only six people will actually get to wear these cutting-edge sneakers, The Shortcut’s implications are more expansive than this apple-picked lot of wearers. SAMSUNG’s experiment shows not just its ability to innovate, but its newfound knack for marrying style with substance. As our gadgets become less tools and more extensions of ourselves, fashions like these are merely starting to hint at what could be when ‘wearables’ hit the streets.
Though produced in limited numbers, everybody’s favourite statement sneakers still prompt questions about the future potential of wearable tech – questions that we’ll face more often, as we encounter more products that seem to be daily accoutrements as much as novelties in consumer electronics. SAMSUNG’s latest tech-loaded footwear is a curiosity, and its positioning it as a high-end consumer electronics product – not a gadget to sync with your smartphone – suggests it’s more concept than commercial strategy. But the company’s apparent attempt to link its brand with a fashionable future where our clothes and accessories do much more than just look good and help us within our daily digital lives proves that this future is coming.
From leading technology and home appliances to wearables and audio devices, SAMSUNG has continually pushed what’s possible. SAMSUNG undertakes innovative experiments such as The Shortcut sneaker, because of its commitment to making every aspect of life better. SAMSUNG Electronics is a focus partner of the World Economic Forum.
These sneakers and other products that SAMSUNG is putting out aren’t just gadgets. They’re visions for a future in which we interact with technology so naturally, intuitively, and... well, personally. Where we can go from here is anyone’s guess, but SAMSUNG’s forays into wearable tech give a glimpse of a future that’s not just useful but also entertaining. It’s a future filled with toys we can actually use. The Shortcut is a single step – but it’s a step into a of a lot of possibilities.
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