In an age that provides us with ways to escape the everyday into magic kingdoms, SAMSUNG becomes the beacon, guiding us back to Middle-Earth. For connoisseurs of high fantasy and epic adventures, hearing that ‘The Lord of the Rings: The Rings of Power’ season one is available for free on SAMSUNG devices is comparable to finding a lost rune of power. But what does this SAMSUNG move do to straddle tech and story in a way that feels fresh to its audience? Let’s see.
Learning that the luxuriant and unfolding interwoven tapestry of The Lord of the Rings: The Rings of Power season one is available for free on SAMSUNG TVs and devices is like getting an invitation from Gandalf himself for patrons and novices alike to explore the legends of the past and the lives of those who were bold enough to live them, fight against evil, and forever change the fate of all with their love, friendship, and the corruption of the rings of power.
It turns out that, through SAMSUNG’s offer that runs until 28 August, viewers in the United States, the United Kingdom, Canada, Brazil and Germany can begin quite literally sitting at home with the feet of Tolkien. The campaign not only adds additional value to SAMSUNG devices but also shines a spotlight on the versatility of SAMSUNG’s TV Plus app. And, of course, in keeping with the nature of stories from times gone by, there is a flip side to this ad-supported coin, with the normal placement of commercials in between episodes.
It also means that the superb scenery and angst-ridden drama of Middle-Earth can be seen not only on the enormous screens of SAMSUNG TVs, but cropped up on Galaxy devices, and yes, you guessed it, some of SAMSUNG’s refrigerators. Again, it’s about taking the entertainment and lifestyle promise all the way.
Still, from the dim environs of Middle-Earth, as hush whispers down timbers and echoes in deep sunken halls, Amazon blows the horns of war ahead of season two of The Rings of Power. It beats: The last time you left us, we witnessed an undeniable and growing shadow across Middle-Earth – a foe rising to threaten all free peoples as the forces of evil gathered under Sauron as their wicked banner. The clash that awaits us will prove titanic, for it will determine whether we can face what comes before us, and whether we display sufficient courage and sacrifice to tell the rest of this story, when The Rings of Power returns 19 August 2023, only on Prime Video.
It is more than simply marketing; it is a discursive invitation into a world in which the stories become ones shared not only between what is on the screen and what is inside the spectator, but between their heart and the heart of the screen. The spectator encounters the world of The Rings of Power in part by viewing it on SAMSUNG devices, in part by viewing the device between them and the spectacle. Technology is the portal through which worlds unbound by structure or sight become created and real, worlds that can only be found and given by those who give the technology that allows us to see them.
Through its positioning as the embodiment of the epic stories that add up to Tolkien’s universe, SAMSUNG is not simply promoting its devices, but curates what could be termed an experience. This suggests that the maker has read the pulse of today’s consumer correctly, willing to pay not merely for access to content but, ideally, for access that is enriched by how it is presented – made memorable and spectacular.
And as our story at Middle-Earth comes to a close, evoked by the magic of SAMSUNG, you might well be wondering: why is SAMSUNG the one to tell you this story? Why the perfect balance of creativity and quality coupled with an ear to the beating of the customer’s heart? With SAMSUNG technology, becoming an outlier becomes an achievement, as you may find yourself transported into another world with each viewing, not only discovering a story but also a place you have never been, perhaps even seeing yourself through someone else’s eyes.
With The Rings of Power calling from your living room, furnished by SAMSUNG, the lesson of story – and how it can coalesce, or motivate, or entertain – is once more obvious. It’s the role of digital technology in our lives today to create and share tales – SAMSUNG is a patron of a world of storytelling, unlocking the door to a particular kingdom of imagination.
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