In this golden age of innovation, let’s take to the skies and start a conversation about how the emerging startup ecosystem isn’t only buzzing with cutting-edge ideas, but also soaring to new heights with a secret ingredient: drones. Introducing our feature about the drone-driven transformations happening within various industries, from agtech to AI.
Drones have become the latest technology trend to flap into the limelight, especially at the startup level – and not just to begin another voguish frenzy, either. Because of the way drones challenge longstanding boundaries, they have become an integral part of the new innovation pipeline.
Fewer industries have been more dramatically affected by drones than agtech, where drones are not just devices but game-changers, from artificial intelligence-powered image recognition to advanced satellite navigation. The aerial, all-seeing view offered by drone-based cameras and sensors has changed the way crops are managed, while also making farming more sustainable.
Michele Lombardi tells the story of CNH Industrial as an illustration of how drones can help a company overcome the innovation gap. Five years ago, the heavy equipment manufacturer was an outsider to the hot agtech startup scene. This year, after embracing the drone ethos and other innovations, it’s roaring into the fold, making deal after deal to mark its territory.
CNH’s experiment with startups has seen some high-profile attempts at both diversification and innovation, from farm management software to ‘multipath image-oriented machine learning’ using drones equipped with advanced AI imaging technology. But this is just the tip of the iceberg of drone-based industrial transformation, one that isn’t limited just to photography or hobby use.
CNH’s strategic investments and acquisitions reveal how drones will reshape industries. Every resulting piece of technology – from advanced satellite navigation to more sophisticated artificial intelligence that modifies and improves agricultural practices – doesn’t just indicate wider acceptance of drones; it shows how the devices could alter market standards and consumer expectations.
Outside agtech, startups are using drones for logistics, security, and environmental monitoring, and their uses are growing every day. Just as you can imagine how many applications there could be for a new kind of miniaturised airplane, or a smaller, cheaper electric vehicle, so we can imagine a world where every large asset is suddenly much smaller, opening up a multitude of uses that previously took place at human scale, but could. From the Alaska Airlines investment in sustainable aviation fuel, to Ola Electric’s move from ride-hailing into electric mobility, there are no limits to the fields that startups can explore in.
When we look towards the future, the applications of drones are seemingly endless – from upgrading crop yields, to making transportation more efficient, and so much more besides. Rather than just being a tool used by startups, drones have become a driver of innovation themselves. They’re a catalyst for change and for a whole new range of opportunities for growth.
And that’s about as concise a description as I could ever hope to add about them. For everything we’ve described, everything we’ve written, this much is true: drones are far bigger than the sum of their component parts. They are both technology and innovation and, in our minds, they are the answer. They are the answer to questions we haven’t yet asked. For now, they are simply the most exciting technological commodity of the day. One that rewrites the rules on how things must be done; that spins the rules on possibility; and, perhaps most importantly, one that points us towards the future. A future where the sky really is the limit.
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