On a music streaming service, this AI could be the secret to building loyalty. Spotify’s AI DJ was such a game-changer that I now listen to Spotify differently From this music AI renaissance, it makes you wonder, what if Google applied its AI acumen to YouTube Music? Here’s a dream state where Google AI could massively transform the music experience.
When Google Play Music suspended operations in 2020, I and many others ended up moving over to Spotify for reasons which are still valid today: it just has more features! That said, recent frequent price increases sting. The one thing I miss is their ‘marquee’ AI DJ, which plays personally customised radio stations with AI doing the narration and introducing each track. It set the bar pretty high for what the modern music streaming service should do.
As voice-recognition continues to improve, Spotify’s AI DJ will only get more popular despite the occasional clunkiness of repetitive playlists and genre — uh — jumps. Overall, Spotify’s AI features offer an excellent reason for anyone who’s not a music nerd to stick around.
This is where the goldmine lies.If they pair Gemini and other AI advancements with YouTube Music, it could be far, far more than what it is today, but so far the developments in AI are barely being applied to YouTube Music at all. What’s going on with Google here?
What if YouTube Music moved beyond a situation where the AI knows your next favourite song, but you don’t care for the person behind it? Google’s AI could never give a fully interactive experience, but like IBM Watson Jeopardy! does with Alexa, YouTube Music could start with an AI asking questions about your mood or your day’s plans, and continue to play songs based on them. This is true curation that could address many of the complaints often whinged against music streaming.
The dream doesn’t end with better playlists, though. Every interaction with YouTube Music could eventually feature an AI-powered Google aide. Ask for feedback about song choices and it can learn, in a vocabulary it understands, what you want the system to suggest next time. Program music to match the activity you’re engaged in – not just your mood – and so on.
But to make this kind of AI work in YouTube Music – not to mention YouTube in general – is not a trivial proposition. Of course, there are the challenges of fine-tuning the AI to hear music preferences at a level of granularity that will enhance users’ experiences with thousands of different songs. Then there’s the challenge of making sure that it doesn’t actually become too narrow. Google’s evolution into an AI-powered future might be difficult, but no company is more likely to pull it off than Google.
With music streaming services jostling for position, the move could not only reshape the market but also establish YouTube Music as the destination for music fans.
If Google can deliver on this, it has the potential to shake up YouTube Music in a way that no other streaming service could – as soon as it achieves true immersion in music listening, there’s no reason not to switch.
On the verge of the next technology revolution in music streaming, it is statements that the role of Google cannot be overestimated. With the help of the AI music will be not just heard, it will be felt, understood, and tailored for you like never before.
To put it simply: YouTube RomeMusic is a search-engine company but at its centre Google is an AI company with projects spanning from self-driving cars to revolutionising health-care, the technology produced there can potentially change any industry. If RomeMusic is able to tap into Google’s AI innovations, Spotify’s streaming system might soon look like a standardised affair. It would be a bespoke experience, one that personalises recommendations and interaction in a truly individual fashion – you, me, everyone, unique. Music streaming’s future is AI; meanwhile, its heart could well be Google.
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