As the world of digital assistants advances, Skej wants to resolve the pain of booking meetings for everyone. Its automated EA uses AI to find the perfect time to meet in groups without having to use multiple tools to coordinate. Here’s how Skej is disrupting the world of meeting management and why it is more than an alternative to Calendly.
The idea for a tool that would remove the panic of scheduling meetings came to Paul Canetti, the co-founder and CEO of Skej – together with his brother Justin, co-founder and CTO Anindya Mondal, and co-founder Simon Baumer. After previous efforts in startups – MAZ Systems, the mobile-first publishing platform, which they sold last year, as well Bounce House co-founded by Baumer and Justin – the idea for Skej was born. Baumer passed away three months after the conception of the product. Much of his personality remains in the product to this day.
Instead of asking the participants to wade through an elaborate scheduling page, and click on one of several time slots on the screen, Skej can be CC’d into a chat with the participants. Her artificial intelligence pulls the timesheets of everyone involved, considers the ‘hottest’ timeslots, and can automatically book the meeting, by sending a calendar appointment for all. Missing out on flights is so 2015.
At the heart of Skej, there are complex scientific Language Learning Models (LLMs) that help the analysis of email content and the detection of scheduling chances. This ‘Skej brain’ – as the founders called it – is a sophisticated scheduling engine that matches time availability between different time zones, preferences and schedules and delivers the experience in a very natural and personal way to users.
This ‘AI-first’ approach may be even more radical than Skej’s approach to meeting management. By providing an answer to how to organise meetings and calendar-based communication on and across devices that integrates smoothly with email clients such as Gmail or Outlook, Skej is also able to meet the needs of users who might be using different combinations of tools such as Zoom and Google Calendar.
The most appealing part of Skej at the moment, however, is its frictionlessness. Behind a few simple features, Skej resides not in a separate app or platform, but as an enhancement to an existing mail service of the user’s choosing. This makes Skej fit into the user’s workflow instead of re-populating it.
Finally, expunge the drudgery of scheduling meetings by using Skej. The AI assistant makes endless back-and-forths irrelevant and slashes the time you have to waste in planning internal team meetings or external meetings.
This commitment to being ‘just basically totally agnostic’ about tools and tastes makes the system flexible. ‘It’s designed to integrate in any workflow, to not ask you to change your workflow,’ explains Paul Canetti, Skej’s founder and CEO. ‘You don’t have to use some new application or service.’
Investors such as Betaworks and Mozilla Ventures have backed the company through a successful pre-seed round, signalling that there is a lucrative market for what Skej’s founders are creating, a new way to manage meetings.
The app is currently in public beta, and its founders are busy refining features based on user feedback; the team is also planning on launching a paid tier to position Skej as a tool for professionals who want to get things done quickly.
This was Skej, in a nutshell. The company personified the dynamism of the startup world and the magic of collective collaboration. From its origin story, to the team behind it, to the gathering that Skej was born out of, to all the others Skej was now getting ready to serve. This was the future of scheduling – where AI assistants took over the logistical drudgery, so that humans could get back to doing what mattered.
It’s hard to consider Skej simply another tech start-up. Instead, it’s a potentially disruptive solution to a tedious, office-based task, which can help combat the gross inefficiencies of today’s meetings. Using AI to make their meetings more productive? Where do I sign up? Tools like Skej demonstrate how technology can help streamline our working lives, and how we can engineer digital tools to anticipate our needs.
Email notifications are sent via Google; the online calendar is synchronised with Google Calendar. In short, without Google, Skej would not exist. But neither would Skej without Google. This is the technology of the old guard and the new guard supporting each other, and working together to make the future livable.
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