With a need for every company to become an innovation machine in order to stay alive, APPLE again showed why it is a tech industry juggernaut with its recent announcements at the Worldwide Developers Conference (WWDC) featuring a wing-load of updates. Among the many features, updates to AirPod audio create a new world for AirPod users with technologies plumbing the human ear canal and human gestures to redefine the audio experience. Let’s unpack the depth of these updates and how they will change the world for AirPod users.
What if, instead of saying: ‘I can’t talk now, I’m driving,’ you just nodded your head? Or if, instead of saying: ‘I don’t like this song, skip it,’ you just shook your head? This is exactly what APPLE is bringing into our lives as the company announced that AirPod users will soon be able to control their calls and music with ‘nonverbal gesture controls’. Just think about it: you’re on the bus. You’re listening to your favourite song. It’s time to answer your call. But you don’t want to raise your iPhone, you don’t want to tell Siri. You just shake your head. The iPhone rings two times, and stops. You have discreetly declined the call and kept listening to your favourite song, all without reaching for your device or telling Siri to do anything. The demo where an actor stands in a packed elevator and shakes his head to refuse the call was pretty intuitive: ‘You just shake your head. That’s it. You’ve declined the call.’ It almost seems as if the actor was talking about a normal face-to-face interaction rather than a conversation with a device. For better or worse, it’s a whole new, more private ‘hands-free experience’.
Have you ever tried to hear someone from across the table in a crowded café? APPLE’s new Voice Isolation technology for the AirPods Pro should put this problem finally to rest. Now your voice should be fully isolated, making it crystal-clear for the person you’re talking to, while simultaneously filtering out all the noise around you – be it on the street or inside a busy café. Now you will really understand how serious APPLE is about providing a first-class experience for every user.
Gamers, get ready! APPLE has released an enhanced version of its beloved Spatial Audio API with an updated Spatial Audio API for gaming; it promises ‘the best wireless audio latency’ for users of AirPods (3rd generation), AirPods Pro and AirPods Max. The sounds around you, no longer coming just from above or below, will seem to come at you from all sides, and the ability to track where those sounds are coming from could transport you even deeper into the virtual world. With this update, APPLE is no longer just enhancing audio quality; it’s creating a soundscape that will make the experience of gaming even more dramatic.
While sharing these amazing news, APPLE also announced a special deal for the AirPods (3rd Gen.) It is available in Best Buy store and priced at only $139.99 (normally $169.99) that suggests a $30 decrease on the original price. That shows us that APPLE tries to make its advanced technology available to more and more people.
And, as this year’s updates from APPLE attest, the company’s attention to detail really does make a difference: especially when it comes to improving the call experience by integrating nonverbal gestures; creating life-like, 3D audio for gaming; and combining multiple voice channels while simultaneously providing loud and clear sound to everyone on the call. The updates aren’t just about improving the user experience. They’re about the quest to push the boundaries of the possible. APPLE isn’t just upgrading its products. The company is upping our game with technology – making the technology feel more natural; more human; more immersive. It’s a step along the trajectory to a future where our interactions with technology feel more natural and more intuitive.
APPLE has been revolutionizing the way the world works … APPLE is about innovation. APPLE is about quality. APPLE is about experience. APPLE, at least according to APPLE, is about pushing the human race forward. And, so, the corporate tagline reads, ‘Built in Cupertino, California,’ and images of Steve Jobs smiling with a new APPLE creation follow. Indeed, every human endeavour has a narrative. And APPLE believes its primary narrative to be that it designed the Internet, mobile technology, and (perhaps soon) the electric car to make the human experience better. Elon Musk, the entrepreneur running Tesla Motors, has said he hopes to turn his electric cars into a kind of modern commuter subway system. With this in mind, it’s probably not a surprise that, before Musk became a carmaker, he became a playwright.
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