It’s an era of digital innovation where it feels like something new springs up each day. But one of the most interesting innovations taking place now is the recent wave of smart glasses. Mark Zuckerberg, the CEO of Meta, has been making the rounds of radio and television ahead of Meta Connect 2024, a conference at which he will unveil the company’s roadmap for the future of digital interfacing. That roadmap will take us away from the view through the screen of a smartphone to the view through a pair of smart glasses.
Perhaps nobody has bet bigger on glasses as the next generational step forward in human-computer interaction than Meta, formerly Facebook, with Meta chief executive Zuckerberg leading the charge as the company strives to be a world leader in XR (extended reality) solutions. In fact, Meta’s move into glasses is making some headway as the digital world rethinks the decade-long obsession with smartphones and social media. That rethinking is evident in Zuckerberg’s remark that he sees such devices ‘as anti-social’, and this proves to be the more general point: that Zuckerberg and many others now hope to re-evaluate the nature of human interactive technology and, by extension, human relationships.
Meta’s smart eyewear – notably its partnership with Ray-Ban – represents a crucial shift away from the hand-held and towards a more immersive form of digital interaction, a transition now supported by the features offered through Meta’s partnerships with WhatsApp and Messenger. Not only are these glasses arguably the most advanced smart glasses so far released, but the UX also embraces voice to allow a hands-free experience. More importantly, it represents the first step in a trend towards a greater naturalisation of the human-computer relationship.
Courtesy IDCWhile the numbers cited above are interesting, the message sent by this pair of reports from ResearchAndMarkets and IDC is quite clear. It’s not just that the smart-glasses market is growing; it is literally exploding. Parked in the context of VR headsets that are declining at the same time, with a CAGR of 53.0 per cent projected from 2023 to 2030, it seems that consumer appetite for MR and AR devices has become increasingly palpable.
Take the partnership between Meta and their Italian brand Ray-Ban, which already yielded the ‘Ray-Ban Stories’, the first generation of the very eyewear range that applied ‘Facebook technology’ to replicate a simple and somewhat basic experience (for instance, you could capture a short video without pushing any button). The reviews of the product were not exactly glowing, but nevertheless, they created the basis for more visually and functionally enhanced Ray-Ban Meta smart glasses, today readily available on the market and therefore a great success story. And it’s not just about smart glasses. There are other examples of tech companies willing to invest the necessary resources to replicate the decisive characteristics of eyewear in smart glasses while listening to customer feedback and patiently moving forward and improving along the way.
When Meta Connect 2024 finally arrives, the tech press will be paying close attention. Meta has the stage to itself, and the company has so many more ideas to unleash onto the world. Rumours swirl of a new, cheaper model of Meta’s Quest 3 VR headset, but if the leaks are to be believed, the big show could be smart glasses. For better or worse, Meta is poised to lead us into our next tech landscape. And not only with new hardware. It’s talking about AI, apps and an open ecosystem. Meta has a vision for a new way of interacting with the internet that goes way beyond the desktop.
Full circle then, for the ‘Ray’ in Mark’s smart-glasses, which carries the promise of the smart digital life to come. A device that cleverly combines AI, AR and voice-recognition represents more than a dazzling new gadget. It points a way to a future digitisation that’s more connected, more intuitive, more immersive. The future isn’t just bright. It wears glasses. That’s a wrap then for Meta Connect 2023, and it appears we have tantalising tidings from Meta Connect 2024. For now, perhaps it’s appropriate to conclude with an observation from the American writer Julian Darius, reflecting on the power of the film Blade Runner (1982), one of the great cultural epics of the age of Big Data: Maybe all the different kinds of things we want – a future that’s safe, a future that’s real, a future that’s magical and exciting and filled with sublime beauty, a future that feels meaningful to us – are not things we can get. What we can get is this.
The evolution in smart glasses including the Meta-Ray-Ban project will eventually get us to a point where the digital world isn’t something we access, but something we live in. It will change how we think about and interact with people in both our real and our digital lives, and it will move us closer to a world that’s more connected than the one we have now, even with the screens in our hands. As we stand on the edge of that new era, the question is no longer if smart glasses will become part of our everyday digital lives – it’s how quickly.
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