UNLEASHING A SPECTRUM OF SAVINGS: RED-HOT DEALS AND RETRO REVELATIONS

Few colours captivate and excite the psyche quite like red does in gaming. Red is the colour we reach for when we want to make the in-game event irresistible; the update that demands your precious attention; the ultimate offer a gamer can’t refuse. Today, we are burnishing our pipes, dipping our monitors in rose-coloured goo and venturing straight down the rabbit hole of red, spinning back through time to reminisce about a game that has truly stood the test of time, while also unleashing a cavalcade of EOFY (End of Financial Year) sales.

THE EOFY BONANZA: SNAGGING RED-HOT HARDWARE DEALS

Among gamers, the EOFY season is a time of still-fresh hope and excitement, a bit like digital Christmas, in which virtual reality whiskers you away to worlds of fancy, or fancy-coloured controllers allow you to add a dash of tech-jazz to your games. The cut-price deals for Red Dead Redemption II have made digital gaming as vibrant as a sunset This offers are a dime a dozen, but the one that jumps out of the page is the Red Dead Redemption II deal, which sounds like an all-time classic of games narrative and open-world immersion offered at a ludicrous price-point of 24 dollars. While this is good, it really is red-level deal.

RETRO GAMING REBORN: CELEBRATING RED IN HISTORY

Beyond the modern deals, the house is offering, we’re celebrating the retro game Bonanza Bros that follows them and, with his 34th anniversary, is old enough to drink. Bonanza Bros was one of Sega’s first coin-op arcade games and it still cleaves to the spirit of arcade gaming in the neonate and experimental 1980s. The 2.5D design of its levels and its sense of humour – and the option of 2P split-screen co-op, when you played as bonus-seeking digger brothers operating a specialised digging robot – make it a red coin in the crown of the retro gaming world.

UNMISSABLE RED DEALS ON NINTENDO SWITCH

Nintendo Switch fans, take note: EOFY is here, and your red-date calendar is filling up for one last blush of games discounts on hardware. If you love the Switch enough to want the next sensation, it’s a great time to renew or upgrade. If you’re new to the Switch gaming world, well, you hear the siren song.

PC GAMERS, MEET YOUR RED-HOT SAVINGS

EOFY sale is really for you, too, PC gamers. Like it or not, this is your red carpet: this week is your chance to slay your backlog with great deals on hardware upgrades and game software, from ultra-premium GPUs to charming indies.

XBOX AND PLAYSTATION: RED DEALS GALORE

The red-hot rivalry of the console war chills, and Xbox, PlayStation and their ilk gamers work together to seize the deals. Guides for exclusive titles, controllers, memberships and other accessories are also available at prices that urge you to go push the button and dip your toes in the sea of deals. The colour red comes out the winner as it brings all gamers to the same table.

THE POWER AND PRESTIGE OF RED IN GAMING

Red is not just a colour. It’s a symbol of passion, of intensity, the beating heart whose rhythm defines all that the industry stands for. Red is the bold exclamation point. The glint of desire. The paint that must be shed. The catharsis that marks the death of the old and the birth of the new. The blood that has been spilt in the celebration of EOFY sales, and the blood that plasters itself to our screens as we collectively celebrate our most nostalgic moments. Red makes us feel things. It’s the health bar that screams at us from afar, the button that we press to make things happen, the deals that must be had.
With EOFY festivities in full swing, and in homage to the history of game design, red recalls the inseparability of our digital worlds and the built ones that come with them; thrills, nostalgia and unaffected feeling. As these red-lined days of EOFY savings and upright throwback madness whizz by, we’ll sure as hell appreciate red when it comes to games.
Be it in obtaining an AAA title at an ‘insane’ price, reliving old coin-op classics, or overhauling rigs with bleeding-edge, new tech, red drives the proliferation of our gaming endeavours with visceral vigour. To the red deals, to the red revelations, to the rich seduction of red. Hail to the fantastic redness that, as a painterly gesture, transcribed our gaming experiences in vivid, vibrant strokes of adventure.