The GPU (Graphics Processing Unit) and CPU (Central Processing Unit) markets ended Q1 2024 with solid year-to-year gains, and a complex economic picture of growth and optimism. Jon Peddie Research says that the evolution of the tech world continues at a dizzying pace; one never knows what’s around the corner, and what’s old is new again.
At a time when tech is becoming increasingly the foundation of all aspects of daily life – it’s hard to think of something it doesn’t form the basic underpinnings of – the markets for both GPU and CPU have not only survived, but thrived. Jon Peddie Research released a report recently showing that GPU shipments (which totaled 70 million units, up from about 65 million last year) and PC CPU shipments (which were up 33 per cent from a year ago) have both seen annual increases in successive months, the second consecutive double-digit yearly increase in more than 20 years.
Shiny new discrete GPUs are projected to earn 22 per cent penetration in the PC market by 2026 — an incredible increase, part of a broader wave of measured growth that puts the overall installed base of GPUs at 3 billion units. No pain, no gain. This year, major GPU vendors’ shares were not all rosy: AMD’s went down 0.7 per cent, boosted slightly by Intel (up 0.3 per cent) and Nvidia (0.4 per cent). It’s a bloodbath down there, with one per cent share representing a massive difference.
As the overall GPU shipments for the quarter went up by 9.9 per cent, the report saw a contraction in total GPU shipments by 9.9 per cent over the past quarter and an additional fall of 14.8 per cent and 1.4 per cent sequentially. The drop in shipments for CPUs/APUs points towards the usual season fluctuations and the fine balance between supply and demand. The total GPU attach rate for PCs saw a slight dip, at 113 per cent while shipments of desktop graphics add-in boards declined to 14.8 per cent sequentially. These numbers highlight the fine margins and adjustments faced by the tech industry.
Q1’s return-to-normal seasonality – which usually demonstrates the hope for the upcoming spring – also suggests a bright future with AI (Artificial Intelligence) PCs when you look deeper into it. Q2 appears very promising for the continued growth, thanks to ongoing efforts by Microsoft, AMD, Intel and the like. If you also look into the providers of chips and electronic parts, the view becomes somewhat gloomier, with an average forecast of a 7.9 per cent downturn for the next quarter. This depiction exemplifies the two-faced nature of the tech sector, where the prospect of AI in the future and how necessary it is to bridge the world’s digital divide collides with sober market realities that cause a decline in tech stocks.
Tech’s boom-and-bust milieu is a roller-coaster ride with fans and dips. But even with the last higher-end Nvidia cards selling out, and the cancelation of Intel’s XMMA architecture, Q1 2024 was a positive milestone both on the CPU and GPU front. Discrete GPUs achieved a bigger share of sales throughout the quarter, while AI PCs promise a new world of opportunities.
At the core of the story told by Q1 is the interplay of growth, market share, and the ongoing competition to iterate more innovative technologies. Quantitative data supporting the GPU and CPU markets not only showcase growth but also the interplay of the very factors that contribute to the health of the markets. From a shift in shipment lead to market share comparisons and the emergence of AI, each component of the market contributes to the larger tale of modern technology.
Reflecting on just Q1 2024, one thing is for sure: the GPU and CPU markets started off with ferocious momentum as strategically pivoting companies called for milestone wins with an optimistic outlook on innovation to come. Taking the time to highlight key achievements in Q1 2024 is an opportunity to not only recognise the prospects of what lies ahead, but serves as a reminder of the perpetual ways in which we continuously develop, adapt and grow. For anyone looking to keep their finger on the pulse of the tech space, understanding Q1’s achievements is instrumental for understanding what technologies are here to stay.
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