As the smartphone business continues to evolve, Android and iPhone handsets are constantly engaging in a game of one-upmanship with each new release. Google’s PIXEL 9 is the latest entrant, competing with its predecessor, the PIXEL 8, as well as Apple’s iPhone 15. So what makes the PIXEL 9 more than a successor to the PIXEL 8? And what does it bring to the space that differentiates it from Android competitors or the iPhone? We explore that and more in this deep dive.
In terms of design, the PIXEL 9 marks a radical departure from the PIXEL 8. That goes without question. Apart from the pure fact that the PIXEL 9 looks like a different phone to the PIXEL 8, it also underwent a radical design overhaul. The most significant of those tweaks has to be the enhanced camera bump at the back, which is a clear design statement for the improved photography capabilities of the PIXEL 9. Gone is the overly edgy, favourite iPhone 15 Dynamic Island tumour look that all reviewers seem to love so much, replaced by a barely noticeable front design with an almost-imperceptible tiny dot punch hole at the front for the selfie camera. PIXEL 9 also comes in a wide array of colour options, including the rather unusual peony hue.
Flip them over, and the PIXEL 9’s display is the first thing you notice. Slightly larger and brighter than the PIXEL 8, it’s as good as the iPhone 15, with a viewing experience to match. Its next-gen Tensor G4 brains deliver more power for better performance and speed, handling today’s big apps and games with ease.
Smith Matters A lot for photography fans: the PIXEL 9 upgrades to a 50-megapixel main camera and 48-megapixel ultrawide camera, a considerable boost over the PIXEL 6. It competes with the iPhone 15. Those interested in a Pixel phone will know about the Google device’s reputation for having excellent photos. Google’s AI takes over every shot and makes it look great.
The PIXEL 9 is claimed to offer more than a day’s battery life (24+ hours) and blast past the iPhone 15 with extreme power through its adaptive battery features, promising you’ll stay ‘connected for longer, streaming, shooting or browsing’.
And it’s not just better hardware that makes the PIXEL 9 sneaky – its AI and machine learning technology allows for features that are new and intuitive, from real-time translation to call screening that catches unwanted spam, making the PIXEL 9 more than just a phone: it’s you, amplified – a personal assistant designed to make your life easier.
Whether or not you should buy a PIXEL 9 over an iPhone 15 isn’t about which smartphone has a better spec sheet – it’s about what you truly value in a phone. What matters is that, because the PIXEL 9 is so closely competitive with the iPhone 15 in the areas that Google’s phone matters most, in the areas in which it’s not just a very decent Android phone but actually excels – its display, its camera, and its AI – those who are already embedded in the Google universe don’t really need to choose at all.
A ‘pixel’ in the tech context is literally the smallest unit of an image that can be displayed and processed by its digital carrier, be it a digital display, a screen, or a TV. Google’s smartphone was just launched and it is an ambitious move to infiltrate the phone hardware market. In this context, ‘PIXEL’ was specifically an elaborated brand, a range of device in its own right, that enjoyed the privilege of being powered by Google’s own software (free from any fragmented interpretation), boasted one of the best cameras in the world, and an AI cherry on the cake added directly by Google itself. This ambiguity pinpoints Google’s ambition for its own smartphone to be more than a way of getting into the phone hardware market, but to lead the game through innovation and integration.
To conclude, the PIXEL 9 is not a refinement of the PIXEL 8, but a revision and a reimagination of what a phone truly should be. With its stunning design, immersive display, photography chops, improved AI and better battery life, the PIXEL 9 is a new pinnacle not just for what Google wants to build but for where mobile tech can go. It’s a phone for every Pixel fan who wants more than just the status quo, and for anyone who wants to own the pinnacle of mobile tech.
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