When it comes to advancements in PC gaming, where pushing the limits of graphics and performance is the name of the game, nobody has been at the cutting edge longer than NVIDIA, with its specialised tool sets and technologies that enhance and improve the visual experience of gamers. The big news from the tech giant this spring, for those who play games on a computer, is NVIDIA’s brand new app – a one-stop shop for all things related to ‘gear, games and galactically good freebies’. What are some of the geeky upgrades you’ll find? And what goodies does the app provide free of charge? Read on.
No longer do you have to switch between the NVIDIA Control Panel and GeForce Experience to tweak your PC as a gaming machine. The NVIDIA App combines both, placing it in a single, more intuitive interface that NVIDIA says goes beyond a simple unification – it actually improves on the experience. This is good news for gamers, because the NVIDIA App is still in beta. NVIDIA introduced a set of new features and offerings with the NVIDIA App that could have a significant impact on PC gaming.
First, and most important, is the freebie that NVIDIA will be announcing at Computex 2024: when you download the NVIDIA App, it comes with three free months of access to Microsoft’s PC Game Pass. That’s access to hundreds of games, at no extra cost. Normally, these kinds of promotions are the kinds of special offers associated with the purchase of new gaming hardware, but Tegra will come with a six-month trial of the service already built-in. In addition, the games that you download from the PC pass can be stored locally, as well as streamed over GeForce Now across the cloud to your device, at eye-watering speeds and resolutions, thanks to NVENC and AV1 encoding formats.
New features include ‘one-click performance tuning’ within the NVIDIA App, expanding on the popularity of that feature in GeForce Experience. Now it is combined within one tab exclusively devoted to maximising a gaming rig – the Performance tab – which NVIDIA says is ‘easier than ever to use’. For the true enthusiast that is dying to fiddle with settings, voltage, power, temperature and fan speed targets can be tuned until you are hitting the performance or thermal limits you desire.
For owners of NVIDIA’s new RTX 40-series graphics cards, these technologies are a reason for celebration: the adoption of AV1 encoding promises an uplift in video capture quality that will allow their cards to encode far more efficiently, significantly shrinking the footprint of a recording without sacrificing any disk space. In other words, here’s a nod to those making gameplay captures or livestreams: they won’t have to worry about their viewers noticing compression artifacts.
The beta nature of the NVIDIA App, a point that NVIDIA stresses, is important because it both encourages feedback from users and allows the company to find ways to make it even better as it adjusts the offering to match the market. The temptation for a hardware company to claim that the streaming service it owns is sufficient for all users, instead of trying to be an industry-leading service, can easily become reality. NVIDIA, by combining PC Game Pass with its pursuit of cutting-edge video encode technology, is showing it wants to be ahead of the curve, helping to shape the future of gaming.
Indeed, despite being technically a tech company catapulted by soaring stock values to the most valuable company in American history at its peak, NVIDIA is very much a gaming company. It designs the world’s most powerful gaming graphics cards (GeForce), and its game-changing technologies (such as DLSS and ray tracing support) are packaged into new models and constantly evolving game engines. NVIDIA’s new NVIDIA App is simply the latest in a long series of improvements that aim to democratise PC gaming. It’s made for every gamer – no matter how inexperienced or hardcore.
Through partnerships with the likes of Microsoft Games Pass for PC, and through its relentless innovation, NVIDIA is not only talking the present of gaming, but ensuring it will be the future of gaming, too. As technologies around the NVIDIA App continue evolving and more progress is made, one thing is certain: NVIDIA is coming to a gaming near you.
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