Nvidia might well be the company people are waiting to hear from when the biggest names in tech reveal their newest kit at Computex 2024. They are certainly one of the names to watch in the run-up to Intel’s forthcoming keynote at the trade show that has become the launchpad for the digital technologies that will shape our collective future. Computex might have changed locations from Taipei to Hsinchu – and the most progressive district in Hsinchu city, the heart of Taiwan’s tech hub, has been rechristened ‘Innovation District’ – but the headlines that matter will increasingly emerge from Nvidia.
Nvidia, a leader in graphics processing, AI and computing innovation, is known for developing groundbreaking technologies that push the boundaries of what is possible in terms of digital capabilities. The tech company will have to compete against giants from Intel to AMD and Qualcomm at Computex 2024 when it presents its latest CPU innovations and AI solutions.
With its constant advances in increasingly powerful and robust GPUs, Nvidia has also brought about tremendous new applications for graphics workstations, AI research and data centre operations. With Intel teasing the release of two new-generation chips and AI initiatives of its own, all eyes are still on Nvidia to disrupt and transform the most important sectors of technological innovation.
The focus on AI at Computex 2024 is another sign that the industry is hurtling towards ‘smarter’ devices that think and act for themselves. Companies such as Nvidia, with its newly released superfast GPUs and deep-learning platforms, are at the vanguard of AI research and applications. This emerging suite of technologies can help develop smarter machines that operate more efficiently and generate new forms of value for us all. Indeed, as we’ve seen, AI is already reshaping many aspects of our daily lives and is likely to usher in entirely new ones.
Predict what Nvidia will do at Computex 2024. Whoever comes up with the best answer wins. At an Nvidia press conference during Computex 2022 in Taipei, Taiwan, on 26 May 2022.Photo by Johannes Eisele/AFP via Getty Images ‘They’re going to have to respond to some of the very competitive moves that AMD and Qualcomm are making, and they’ll have to respond with their creative, innovative flair,’ said Dan Ryder, editor-in-chief of TechRadar Pro and PC Gamer. ‘We’ll be interested to see what Nvidia comes up with.’ That’s the question on the lips of the tech press as they watch Nvidia trying to usurp its rivals at Computex 2024. At Computex, Nvidia, which dominates the GPU market, will likely announce its latest graphics processing units (GPUs) for gaming. It will try to leave giants like AMD (also a prominent GPU marketer) and Qualcomm, the world’s leading wireless chipmaker, behind. Every year, tech companies unveil new devices, gizmos, inventions and algorithms at Computex, the largest tech trade show in Asia. Founded in 1981 by Taiwan’s government to promote domestic computer production, the conference has established itself as an important event for global tech industry players. The showcase in Taipei has become a prime venue for major PC, gaming and hardware announcements. This makes it a key opportunity for companies like Nvidia, AMD and Taiwan Semiconductor Manufacturing Company (TSMC) – the world’s largest contract chipmaker – to respond to competitors’ market shifts or launch disruptive products.
As Intel’s keynote was about to give us a glimpse of the AI-powered future that its CPUs will enable computers to make possible, Nvidia’s contribution to this narrative is more important than ever. This is also true at the incipient beginnings of several new tech eras.
What we see below its surface is not just a tech company, but an entity with an encompassing vision and energy that has been pushing the limits of what today can be dubbed digital innovation. The invention of the GPU was revolutionary, but it was just the beginning of a company that not only led the charge in the field of AI, but got into the pocket of almost every industry along the way and continues to be at the forefront of any innovation that happens. The spirit of discovery and progress that drives the tech world forward can be traced back to Nvidia.
In that sense, it’s a fitting tentpole for the weeks ahead, and for the reckoning over what Intel, AMD and others will show off next summer at Computex 2024. Nvidia’s seismic effect and role in this evolving ecosystem is both transformational… and simply unthinkable.
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