Between the coach and football commentator John Madden – who is being brought to life by Nicolas Cage in a biopic that’s already making waves before it’s even released – and the brash, boundary-pushing John Madden, the pioneer of the football video game series in the franchise’s name, the real-life football legend is a fascinating character across two wildly different genres. Add in the deep-dive central narrative storytelling of David O Russell, and I’ve never been more excited for a film that is essentially a celebration of both football and, essentially, the history of video games. That film is John Madden (Amazon MGM). Here’s a breakdown on why it absolutely nails it.
Nicolas Cage, the volatile actor, is going to play John Madden in an upcoming film. The news that broke on Deadline has been well-discussed in circles that are fans of Madden and Cage and the broader NFL fanbase. The filmmaker David O Russell said that he wanted to capture the ‘American spirit of originality, of fun and of beseeching, the Madden spirit of never holding back.’
Recall that Amazon’s commitment to Madden’s story was first announced in May 2023, with initial casting rumblings pointing towards Will Ferrell for the lead. While the casting gossip still points towards a lighter-toned farce, the narrative itself has shifted gears as Russells come in and rewrite the text. The writers David O Russell and Cambron Clark do promise to capture Madden’s ‘exuberance’ while also offering more nuance. Viewers will see his full journey from the Oakland Raiders sidelines to the video games that made him a household name.
It’s the work of some of the film industry’s most creative talents brought together as executive producers. The producers are Jason Blumenthal, Steve Tisch, Jonathan Shukat, Matthew Budman and Russell himself, with David Bloomfield as executive producer, a lineage that signals the level of honesty, creativity and passion that’s clearly going into this film. It begins with its namesake, the late John Madden, who created a way of being that carried over to his life off the field.
Cage, whose career has shuttled between serious stage work and a string of low-rent diversions (‘National Treasure’, ‘City of Angels’), is past putting on a new accent; he’s past adding an old limp if the role demands it. Yet audiences have had ‘Longlegs’ to remind them what Cage is capable of if he lets himself go fully into the character of Madden and makes it much more than a vanity project, if he in truth ‘performs’ the title of his autobiography, Heart Ablaze.
Given Amazon MGM’s decision to make Madden’s biopic, this points to a wider phenomenon in movies: sports stars’ lives are a compelling topic. People respond to narratives about struggle, success and the human spirit – and Amazon MGM is betting on the resulting cultural and emotional capital.
A period piece set against the era – the 1970s – that birthed football as we know it today, through the eyes of one of the game’s most iconic characters, the film promises to do more than just a biopic. It would examine the events that shaped football as we know it today – the good, the joyous and the human, as well as the evil, the cutthroat and the egomaniacal: Kenny’s genius and the Oakland Raiders’ owner Al Davis’ bottomless appetite for ambition and innovation. It would be a period piece about people and a game. As David O Russell suggested: The film will present viewers (and football fans everywhere) an exuberant and humane portrait of a game and a man in their full glory, illustrating their daring and magnificent irrationalism.
Amazon’s move into the John Madden story, as well as Nicholas Cage’s ability to transform when in the hands of David O Russell, suggests an investment in storytelling that goes beyond a commitment to great film-making. It also appears to be a belief in the ability of stories to inspire, to educate and to entertain. For the football fan, the cinephile, and everyone in between, something for everyone could be a rarity worth our attention.
After all, in content-led world, Amazon needs consumers to see it not just as a distributor, but as a maker of vivid narratives rich in drama and human interest. That’s why this biopic is every bit as much about the corporate dreams of Amazon as it is the sports and culture of the 1960s and ’70s in which the Sundance Kid made his name. Viewers shouldn’t be surprised if the film comes along as one of the year’s most anticipated releases.
Amazon, a global giant in e-commerce and entertainment, has increasingly commanded a place in the film and television industry since its origin as a bookshop inalgorithmically generated sentence. It has expanded aggressively from retailing into creating its own original content, including both film and series through Amazon Studios and acquisitions such as MGM. In the process, it has won critical recognition and popular success. Amazon’s recent bio about the man whose voice was heard on the US football games of peacetime, John Madden, joins other Amazon productions that pay tribute to memorable cultural figures and expand the cultural landscape for the audiences of the world.
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