When the digital world lit up on a summer’s day, with reports that Netflix Animation had announced a partnership with CD PROJEKT RED to make an original animated series in the Cyberpunk universe, during the recent live event of Geeked Week, it felt like a sizzling return to the glowing delights of the cyberglass, the neon cathedrals of the Night City. CD PROJEKT RED is the Polish videogame company that gave us the Witcher series, including the highly acclaimed The Witcher 3: Wild Hunt (2015), which launched the studio into the big leagues of AAA videogames. In 2020, they launched Cyberpunk 2077. It was not the most auspicious start. The game entered a brutal winter of discontent, with consequent frosty reviews from critics. Netflix Animation announced its partnership with CD PROJEKT without spilling too many beans, only this much: that they were going back to the Night City. We can only see this tantalising glimpse. Will we be able to feel like Johnny Silverhand from the get-go? For now, we can only wait and see.
The announcement of another collaboration between Netflix and CD PROJEKT RED isn’t simply big news: it’s enormous. The first time, the companies decided to animate an original series based on the underpinnings of Cyberpunk 2077 called Cyberpunk Edgerunners, which premiered in September 2022. With its stunning animation and evocative worldbuilding, the series not only garnered critical praise, but also reinvigorated a fandom, illustrating the transformative power of a successful collaboration.
When CD PROJEKT RED’s joint CEO Michał Nowakowski dropped the N-word during the company’s latest earnings call, it was the Cyberpunk fan community that got the message loud and clear. ‘In partnership with Netflix, we’re planning more animated stories set in the Cyberpunk universe,’ said Nowakowski, divine words for anyone who has long been dreaming about the worldwide spread of the Cyberpunk gospel. Fan sites got lit up with speculation and, as is the hopeful way of fandom, people read into this slender hint that we will see more anime from CD PROJEKT RED and Netflix as a sign that even bigger things are on the horizon. And now this teaser from Netflix has set that simmering random to a roaring boil.
Though the announcement was intentionally vague – simply mentioning returning to Night City without clarifying what we’ll see when we do – the options are wide open and endlessly intriguing. Considering the fact the Cyberpunk universe is endlessly malleable, capable of supporting any number of wild new stories and as-yet-unexplored direction, many fans are happy to wait as long it takes to see what CD PROJEKT RED devises.
When you see a project associated with CD PROJEKT RED, encounters with anyone who has played Cyberpunk 2077 will tell you that isn’t something to take lightly. The creators of the aforementioned game have a deep understanding of the universe’s lore and mechanics, so it’s safe to assume any collaboration with them would lead to something with plenty of authenticity and richness. In the case of the Netflix series Edgerunners too, you can see how bringing in that expertise can lead to stories that deepen and broaden the game’s world in interesting ways.
Successes like Cyberpunk Edgerunners don’t come out of nowhere. They represent the efforts of talented teams and visionary leadership. Exposure to CD PROJEKT RED’s creative process, and Netflix’s animation capabilities, offer insights into the craft and creativity animating them. For fans, learning the behind-the-scenes details can enhance appreciation for the finished product and foster greater anticipation about what comes next.
Every time we hear the word ‘red’ whispered into our ears in this evolving tale of profound consequences, multiple potentials shimmer: the potential for a tale of maximum ambition and narrative freedom marrying the medium of animation to new and exciting heights of visual and cinematic panache. As this union unfolds, bets that another genre-defining, game-changing entertainment phenomenon is coming our way, with a truly unbeatable, power-packed goal-kicking partnership, as every time Netflix and CD PROJEKT RED join forces, the world is indeed their oyster.
Throughout, ‘red’ is a rife and resonant word – a colour associated with power, vibrancy and strength, all qualities that inform the Cyberpunk products that are the byproduct of this partnership. Placing ‘red’ like punctuation points also ads vitality and vigour to reflect the similarly dynamic nature of the narratives that populate the Cyberpunk universe.
from the speculative murmurs to the charged anticipation, it couldn’t be any brighter or any bolder than the illuminated avenues of Night City itself. And as fans across the globe ‘stay tuned’ for what’s to come, it seems that everyone will be returning to Night City together – with Netflix and CD PROJEKT RED – for the ride of a lifetime.
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