Microsoft, a tech giant, is again leading the charge, promoting the greatest wave of mass adoption for AI, by using ‘Copilot+ PCs’. As if the timing wasn’t remarkable enough, reports that Microsoft’s much-anticipated Recall feature will not actually require additional hardware to operate have presented us with a paradox in the world of technology and marketing.
Microsoft’s plan to help usher in a ‘Copilot+’ generation of PCs is just the latest push to boost AI functionality in the personal-computing environment. With a high-bar hardware spec, Microsoft plans to deliver an AI feature suite that will impact every facet of our interaction with the computer.
At the centre of Microsoft’s Copilot+ pitch to potential customers is a feature called Recall, which the company promises will transform our relationship with digital memory. Triggered by natural-language queries for any activity that has been previously taken on the PC, Recall uses a combination of regular screenshots and detailed activity metadata to search for and retrieve information almost instantly. Asking your computer: ‘What’s the routing number for my savings account?’ and getting the correct answer brings us a step closer to an experience that uncouples mundane computation from hard-to-learn technical language.
That is the future they seemed to be heading towards, but then things got strange: to their own surprise, some people found that the headline Copilot+ feature, Recall, might not need the manufacturing-expensive, supposedly indispensable hardware. On the Microsoft narrative, you can’t run Copilot+ on an ‘unsupported’ system. But some people seem to be running Recall on ‘unsupported’ systems already. It’s hard to read all this without wondering if the Copilot+ PCs, with their fancy processors containing dedicated Neural Processing Units (NPUs), are actually necessary after all.
The revelation that Recall is not tied to Copilot+ PC hardware gives the impression that Microsoft are more keen on marketing than technical restrictions. The tech giant could make Recall available on more devices, but the choice to limit it raises questions about consumer access and the real needs for advanced AI capabilities.
Whenever Microsoft has to walk the line between being able to offer a cutting edge new feature and allay consumer fears, Recall’s functionality is dragged into the spotlight. And because building a detailed profile of everything you’ve ever done on your phone is at once dazzling and deeply invasive, Recall drives at the heart of privacy-related anxieties. Beyond that, there’s fear that Recall will leave security holes where none existed before – that advanced AI features like this aren’t just a potential game-changer on a personal device, but also a potential new vulnerability.
But what if you’re curious about Recall, but lack a PC with Copilot+? Well, you’re technically out of luck: Microsoft has, for now, limited use of the Recall app preview to Windows on ARM hardware, which means only those with an official piece of kit such as the 2021 Surface Pro X or the 2023 Samsung Galaxy Book 2 Go can try it. And yet, even here, there is the flicker of a ‘hack’ exploring the necessary conditions of truth to drive this innovation. An undercurrent of inquisitiveness and need for experimentation threads through the official hardware requirements.
Microsoft, with a proud history of technological innovation, in both software and hardware, continues to push the envelope of personal computing. The Copilot+ initiative, with a vision of transforming user-human interactions by fusing AI and technology, is the company’s latest endeavour in its full-steam march down the path of AI. As Microsoft seeks to harness AI to improve users’ experience, its central role in the first era of personal computing seems likely to continue in the next one.
In the end, as we have seen with Microsoft’s Copilot+ PCs, and with Recall’s evolution, the road to creating new technology is full of knotty tensions between the possibilities opened up by the technology itself, between advertising and marketing, and between product and user. As Microsoft moves towards a future with AI, the story of Recall serves as a reminder that technological development rarely follows a straight path; new discoveries often enlighten, then confuse us, then teach us, and are ultimately best understood in the context of broader technological ambitions.
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