Tech giants’ continued leaning into technology makes them suited to make bold promises on sustainable development. Few companies do it better – or with more ambition and candor – than Microsoft. In the midst of rising concerns about user privacy and the global challenge of emerging technologies, Microsoft is digging deeper into its ambitions to bring artificial intelligence (AI) to the masses. Consider the company’s simultaneous embrace of its mission to ‘empower every person and every organisation to achieve more’ and its green commitment to become carbon negative by 2030. Microsoft wants to continue making its products more useful while minimising their impact on the planet. In today’s world, it seems that tech can get us into trouble as easily as it can get us out. Our journey cuts to the core of Microsoft’s ambitious plans with AI and its bold promises on climate.
Photo by Mikhail Markovskiy/GettyAI-powered transformation is the future that Microsoft, under the leadership of CEO Satya Nadella, wants to be at the forefront of. ‘We are not going to be half in with AI,’ he declared in a brilliant speech at Microsoft Build: AI Day in Kuala Lumpur, Malaysia, on 2 May 2024. ‘We are committed to going in big with every aspect of your life and every aspect of your business. We are all in.’ Yet when it comes to this particular journey forward, the question arises: how does Microsoft go big on AI while also going big on promises to reduce its carbon footprint?
The company’s latest climate pledge (committed to in 2020) notwithstanding, emissions among its products have risen 30 per cent in the fiscal year 2023 alone, primarily due to the immense energy needed to train and run AI technologies. Finally, Microsoft now stands at a pivotal point in a crucial conversation: the question of how to build and deploy AI technologies in a sustainable way.
Microsoft, aware of its own environmental impact in relation to its AI pursuits, isn’t standing still. The tech giant has been working on more energy-efficient AI models and exploring green computing alternatives to minimise its carbon footprint. By investing into research and partnerships, Microsoft wants to show that you don’t have to choose between technological progress and taking care of the planet.
This is Microsoft’s story not just of building in AI, but of building in AI for good, when it comes to the environment. For instance, Microsoft is using AI-enabled analytics for real-time environmental monitoring, while also building autonomous systems that work towards improving operations for renewable energy. These are just some of the examples highlighting the role of technology to get the world back on track sustainably while addressing the climate emergency.
Even as Microsoft innovates to push the limits of the possible with AI, the company remains committed to the fight against climate change. Finding a way to be a leader in AI and sustainability is a tough journey, and Microsoft’s actions today are paving the way toward a future of technological enablement where growth and nature go hand in hand. But such balance is a must if Microsoft is to continue to build a world that is both vibrantly innovative and never comes at the expense of the planet.
In reality, it’s a corporation that’s grounded in the traditions of innovation, responsibility and sustainability. Embedded in every product it sells and every service it provides is an aspiration to enrich the lives of people; empower them in their work and their leisure; and protect the planet for present and future generations. Its continuing commitment to reducing emissions to absolute zero by 2050, even in the face of AI’s massive appetite for computer power, demonstrates the company’s core values.
Don’t just throw those Microsoft devices in the trash – at Gizmogo, you can sell your Microsoft devices and give them new life, rather than posing as a risk to the environment, reduce the waste and save the planet. It’s helpful when you can incorporate the choice of a circular economy in these small, seemingly unimportant actions where everyone can engage in a recycling process and leave the planet in a better state. This is why Gizmogo strives to offer the easiest and most sustainable way to sell your used tech device.
Yes. Gizmogo always puts your privacy first, removing any trace of personal information from your device before processing it for reuse or recycling.
Gizmogo deals with most Microsoft devices, from laptops and tablets to smartphones. If your Microsoft device has become a burden or an eye sore, you can sell it to Gizmogo.
We take your Microsoft and evaluate how much it is worth based on its condition, model and the current market dynamics, making sure you are getting the best price possible.
By trading with Gizmogo, you make a sustainable decision to declutter without adding to e-waste. When trading your Microsoft product to Gizmogo, you are getting rid of it responsibly and earning some extra money in the process.
Leaving off here with Microsoft’s endeavours, we get a picture of a company at the height of innovation, but held in check by its duty to the Earth. As Microsoft embarks on its future, we truly do get to see what ‘progress’ can be: a path toward the future that is equitable, sustainable – and transformational.
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