Embarking on A New Adventure: Microsoft's Vision for Mobile Gaming

As mobile gaming’s all-encompassing alphanet becomes a way of life for many, the fact that Microsoft announced that an Xbox mobile game store will launch this July validates that we’re entering a major new era for gaming. The company’s move is designed to help link the immersive, expansive world of Xbox to our everyday, regular digital life. Here, let’s run down exactly what’s Microsoft has in mind for the smartphone and tablet gaming landscape, its novel approach to game accessibility, and why everyone’s excited about this new avenue.

Microsoft’s Bold Leap into Mobile Gaming

The mobile gaming industry is about to be revolutionised, and Microsoft is going to lead that revolution. At this year’s Bloomberg Technology Summit, the Xbox president, Sarah Bond, announced a July launch for an Xbox mobile games store. At the core of Microsoft’s planned change is pulling its ‘own first-party portfolio’ into the mobile space. Ms Bond announced that Microsoft will be bringing ‘Candy Crush’, ‘Minecraft’ and more games – plus ‘thousands of other third-party games’ from its ‘best first-party game publishers and partners’ – to mobile, but what makes this announcement so significant is how it will push the Xbox ecosystem, rather than just the games. The plan is to integrate the Xbox experience across mobile devices, including features such as Microsoft Rewards and Xbox achievements for a ‘true cross-platform gaming centric mobile experience’.

A Web Application First Approach

So Microsoft will begin rolling out the Xbox mobile game store as a web application first, a simple but influential way of ensuring that the store is available on all devices in all countries, outside the policies of any closed ecosystem store. ‘We want everyone to play games. Why shouldn’t everyone be able to come to this store?’ – Sarah BondMicrosoft wants everyone to be able to play games anywhere. The web-first strategy of adding the Xbox mobile game store highlights that the Xbox Cloud Gaming service is largely a web-first gaming service in spirit.

The Challenge of Competing in a Saturated Market

As exciting as Microsoft’s mobile game plans potentially are, there are still a lot of open questions about whether the company can be successful in a mobile gaming market dominated by two fierce incumbents: the Android Google Play Store and the iOS App Store. Many of these questions have been put in flux recently thanks to a regulatory change in the European Union that opened the door to third-party iOS app stores for the first time. Can big-name titles and an easy cross-platform experience lead Microsoft to dominate mobile gaming?

Microsoft's Masterstroke: The Xbox Mobile Game Store

Ultimately, the Xbox mobile game store encapsulates a vision of what mobile gaming could become when it performs at a Torjussen level: a platform that embraces mobile gaming, without sacrificing the necessary fidelity of the Xbox ecosystem, or sacrificing the ecological affordances and uniqueness of the Xbox experience.

The Future of Mobile Gaming with Microsoft

As the July launch draws near, its potential for both enriching engagement with existing Xbox fans, and drawing new users with its inclusive, accessible ethos, has great promise. Gaming is entering a new phase. Platforms like the one Microsoft is building are likely to become the foundation for how we think about – and play – games in our lives.

Conclusion: Entering A New Era with Microsoft

Microsoft’s multiplatform play puts a cherry on top for the history of digital entertainment. By making the mobile gaming world accessible through Xbox and vice versa, Microsoft is no longer just selling a game, but an entire experience. An entire way of consuming, sharing and enjoying games. If the Xbox mobile game store manages to launch as planned, we have now entered a completely new era of gaming history. One in which the worlds of mobile gaming are finally accessible to the entire world. One in which accessibility, inclusivity and multiplatformness are no longer dreams of the future, but an actual reality.

About Microsoft

Microsoft Corporation is one of the world’s largest technology companies, creating, licensing, supporting, developing, marketing, and selling software, consumer electronics and personal computers and its related services. It was founded by Paul Allen and Bill Gates on April 4, 1975, in Albuquerque, New Mexico. Microsoft is one of the market-leading technology companies of the world. Its best-known consumer software products are the Microsoft Windows line of operating systems, Microsoft Office office suite and the Microsoft Edge web browser, formerly known as Internet Explorer. Its consumer electronic products include the Xbox game consoles and the Microsoft Surface series of touchscreen personal computers. The company ventured into the mobile gaming market spearheaded by its new Xbox games streaming platform last year. It paved the way for technology to play defining roles in our lives, and its future goal is to empower every person and every organization on the planet to achieve more.

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