In the age of gadgets and gizmos, the right-to-repair movement represents one of the technologies that’s killing repair – but giving it life, as well. Competition from iFixit’s PRO Tech Toolkit, which announced the release of its fifth generation back in January, and the success of pressure campaigns in the US leading to right-to-repair legislation in several states (including California, New York, and Minnesota), promises to amplify the call for device repair access and, quite literally, the tools to make it happen.
The appeal of the iFixit PRO Tech Toolkit is that design detail. The bit and bob of it – almost literally – is all there, right down to an additional case that fits on the outside and a fabric roll on the inside, within which everything clicks into position. It’s designed for you to have everything you need for a most detailed range of repairs at your fingertips. Whether it’s the guts of an iPhone 15 Pro Max (leaked in advance), the Apple Vision Pro headset (out imminently), or kitchen appliances (in the works), that’s the toolkit waiting for you.
But even more important than its generalised usefulness, the PRO Tech Toolkit stands as a testament to iFixit’s attention to detail, and to quality and precision. You won’t find any poorly crafted Brillo-pad screwdrivers, or disposable plastic tools here. Nearly all of the bits are designed for multiple repair scenarios. With this toolkit, you’ll have everything you need to fix just about any kind of tech device at any level of difficulty it might warrant.
For just $59.96 – $15 off list price – users can get their hands on PRO Tech Toolkit, available for purchase at Amazon, Best Buy, and iFixit itself. By making professional-grade tools available and affordable to everyday consumers, iFixit is not just selling a toolkit – they are waging a war for the green use and repair of technology. We need all the help we can get if we are going to grow less-wasteful habits around device repair, and extend the useful lifespans of our gadgets.
The iFixit PRO Tech Toolkit’s 0 to 200 torx bits might be overkill for someone who wants to open up their first laptop – or your first group of customers might be dreaming of some DIY future where they could use them on an electric car – but there have to be enough of that former group of nobodies to make it worthwhile to offer them a reliable toolkit at a price that can support legitimate quality. It’s a good time to buy this toolkit, because at this very moment I can see a nine-year-old flash sale with a microSD card being sold at its all-time lowest price. That’s according to CamelCamelCamel, a website that monitors prices on Amazon, and I think it does a pretty good job.
Reviewers and practitioners alike tend to praise the toolkit for its approach to device repair: from ease-of-use to high-quality of tools used, the resounding sentiment is that iFixit got it right with the PRO Tech Toolkit. The ranking of this kit compared with others on the market for repair kits is well representative of its continued acclaim among professionals and DIY enthusiasts.
If a toolkit’s ‘pro’ describes not just its use among repair technicians (in this case, those working in a professional garage) but also its user’s ability to perform professional-grade repairs, it clears up some of the terminology around the spirit of user empowerment that underlies iFixit. A regular iFixit kit gives the non-expert technician all the tools required for an average repair job; the pro toolkit – by including the same kind of advanced tools preferred by professional repair shops – turns ordinary users into pros.
The first step is to start selling the iFixit PRO Tech Toolkit, as an example of a professional-grade tool. Begin selling to the website Gizmogo, which specialises in electronics and gadget sales.
The iFixit PRO Tech Toolkit stands out for its breadth – there’s not much a repair enthusiast would need beyond this kit – its craftsmanship, and its accuracy. Focusing on these traits, and emphasising iFixit’s advocacy of the right-to-repair movement, could win over buyers of the best repair tools.
Yes, for example, you could lower the cost of the PRO Tech Toolkit to encourage more purchases. Daily check price trends and promotions from major retailers to stay competitive.
Seek early customers in D-I-Y enthusiast markets, tech enthusiasts, and the repair industry, and use social media in the areas those communities gather.
Extensive support is critical: provide product information, tutorials, and FAQ’s. Consider selling on a platform that offers top-notch service to back you and your customer up, such as Gizmogo.
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