The latest innovation in social media has users and technology enthusiasts alike sitting up straight. Leading the way is Loops, a new application that heralds the future of content creation and distribution. It’s the version of TikTok you’re looking for – but better, faster, and open-source.
Just like Mastodon has become the open-source alternative to X (formerly Twitter) for users, Loops wants to become the open-source alternative to TikTok for short-form video sharing. The project is the brainchild of Daniel Supernault, who previously created an Instagram alternative called Pixelfed. Supported by donations from users and an open-source ethos, what makes Loops different?
At its core is the fediverse, a sort of mega-federation of social media that seeks to establish ties across a variety of social networks on a federated protocol. That’s a lot of jargon, but the basic idea is that the fediverse is a broad network of loosely connected social media – software such as Mastodon to Wordpress to Meta’s Threads.
At its essence, Loops is actually very similar to the user interface on TikTok, in the way that users can create and share their own short-form videos, but with several big differences. The app prioritises user privacy, there is no user data being sold to third-party advertisers or being used to train AI. And a ‘trust score’ is used to moderate content, to create a better user experience.
Anyone just joining the Loops platform is met with a moderation queue, the entry point into a ‘trust score’. And it comes with behomian promises. Not just to filter out some comments and to brand ‘warning labels’ on clips deemed to fall afoul of their ‘basic community guidelines’, but also to ensure folks with a high trust score are able to post their videos instantly. In other words, behold Loops’ commitment to fostering a community free from abuse.
In what can only be called a contrast to the pay-to-play model that dominates social media monetisation, Loops runs on a user-support system. As an open-source fortress, it has made its stance very clear: the users will always come first. This is only the beginning of a new era in social media, a time when firms and users alike will have to be intentional about the experience they want to create.
Given the constant debates around privacy, user autonomy and open-source innovation in the digital mainstream, Loops could be at the cusp of a paradigm shift as people become more frustrated with the mainstream platforms and options that exist, and are increasingly looking for alternatives that safeguard their user privacy and freedom.
After all, at its heart, what powers Loops and differentiates it from other platforms of its time is open source. This is not just about fostering transparency and collaboration; it’s also about allowing users to more actively engage with the evolution of the platform. When so much of the data users generate on social media becomes someone else’s product, Loops has a head start on the path to a more ethically geared, user-centric social media experience.
In following the open-source ethos, Loops isn’t just offering an alternative to TikTok, it’s reimagining the architecture of social media. It invites the user to be a creator, rather than a consumer; a platform that’s more dynamic, inclusive and democratic.
Thus, as the fediverse grows larger and gathers momentum, one thing is certain: the future of social media lies with open, decentralised, user-driven ecosystems. In this bold new world order, the sky is the limit – and with Loops, and others like it, turning it into a space of limitless possibility. From this perspective, Loops is not a platform, or an application. It is a movement that, increasingly, people want to be part of.
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