A Brick-By-Brick Adventure: Lego's Bumblebee Transforms The Game

Unveiling the Latest Architect of Play: Lego's BUMBLEBEE

It’s hard to overstate just how much the construction toy landscape has changed over the years, and while there are plenty of legacy toy companies still around, Lego has arguably done the best job of morphing itself for the 21st-century toy market, at least among the nostalgic old-school set. Two years ago, it released its very first Transformers set: a fully-transformable Optimus Prime. And today that guy gets some company: the first-ever Lego Bumblebee.

This not only heralds a new addition to Lego’s canon of opportunities for nostalgic play and a limitless landscape for improvisation and narrative, but Lego Bumblebee is primed for experienced vinyl collectors and new Lego fans alike, and will transform your bricks while taking you on a journey of play like no other.

PRIME Innovation: The Transforming BUMBLEBEE Lego Set

Coming out in October, the Lego Bumblebee set integrates and then unwraps the car to reveal its robot inside. It has 950 pieces of assemblage beauty. Everything about this set is elegant and fun. The Lego people have pulled out all the stops for this: one of the most challenging of cars to transform. Then they have to reverse those steps. Brilliant. Bumblebee in his original Generation 1 series. 950 pieces of assemblage beauty.

The PRIME Features Of Lego BUMBLEBEE

Let’s get into the details. The Lego Bumblebee set doesn’t just allow you to build. It helps you to make history. The beloved yellow-and-black convertible transforms into robot mode with a hand-held blaster, ready to fight for the Allspark. And for the collector – the person whose prime creations get the most prominent display space – the package comes with a small plaque bearing the Autobot logo and the technical specs of Bumblebee. The set goes for $90. Who could resist a prime bargain, not to mention a prime-time build?

PRIME Time Release: When to Expect Lego BUMBLEBEE

So if you’re one of the impatient fan-fans or the impatient prime-builders ready to get the ball rolling, take this date and put it in your diary: Transformers Bumblebee from Lego will be available beginning 1 July 2014. So, prepared to make your summer robo-morphic and jungle-like with the first release of Lego Transformers. Whether you’re an avid collector or not, now is the time to jump into the Lego Transformers world for kids.

A PRIME Addition to Your Collection

The Lego Bumblebee set is the better deal, though to be fair, comparisons to the recent flood of nerd-centric sets from Lego are unfair. Anyone who enjoys this film should consider picking up the Lego Bumblebee when it arrives later this year. Film and toy fans, and families, should seize this chance to score a piece of cinematic history, for an affordable cost.

Bringing The Family Together: A PRIME Building Experience

For Lego, seeing such play cross generations, this Bumblebee release was part of Living History and a demonstration that comes down to B+A’s core nostalgia statement: ‘the joy of building is integral to human nature’. The Bumblebee set will not only help parents to reminisce about the cartoons that were part of their childhood, it will also offer the opportunity to share a favourite character and the excitement of transformation with their children.

Understanding PRIME: More Than Just A Number

To do that, we need to step back and unpack the meaning of prime that we hear so often throughout the story. To do so, we need to take the mathematical word ‘prime’ and then unpack and extrapolate what it means – almost always beyond the mathematics of prime numbers. With what we’re seeing in our Lego story, ‘prime’ for us means best of breed, the most important, a core component – and one that is crucial in driving transformative and innovative play experience. The Lego Bumblebee, representing the quality and design element of ‘prime’, can be a component that binds generations together, that re-ignites nostalgia, and that triggers creativity – an illustration of the very best that Lego creates and delivers for child and adult transformative play.

Overall, with Lego Bumblebee on the verge of being released, this set is more than just a toy – it is the perfect link between past and present. It’s also the perfect celebration of the connection between Lego and Transformers, a story where we get to play in these two universes together, creating something that reminds us how we need to always be primed for a build, be it through movie storytelling, toy creation, or even with our imaginations.