Kim Kardashian, the Queen of Reality Television, now a top-end fashion designer, is about to enchant the world. Along with Apple’s Beats, her upcoming Beats x Kim line gives us a fresh way to understand the fascinating story of Beats. For fans, this line promises to be an aesthetic trip back to the origins of Beats by translating high and low – leading us with a funky new pulse to places we may never go otherwise. Let’s follow that rhythm and dance to it. Let’s look at what Beats x Kim offers, and why it should matter to us.
Kim Kardashian is a name now synonymous with the fashion of the weeks – and the seasons – and now the universally recognised style guru has collaborated with Apple once more. The duo are this time launching an updated collection of the Beats Studio Pro headphones – three luscious, neutral tones in Moon, Dune and Earth as part of their first design collaboration back in 2021. Not colours, but a statement of a Kardashian style ethos, where a sartorial sixth sense exploits neutrality into a fine art. It is a style that Beats is now singing from.
This isn’t the first time that Kim Kardashian has dipped her toes into the Beats audio accessories realm, following the success of the first collaboration their Beats Fit Pro earbuds. Understanding what resonates with her fans, she’s delivering something new that also feels familiar to her audience. These are headphones that are as much about your fashion statement as they are your sound signature.
Apple had already levelled the playing field, with its Beats Studio Pro last year, and this collaboration takes that even further, with Apple’s leading audio chip, elevated active noise cancellation technology and software, so that each note, each beat, is heard as if the musician is on the other side of a whisper. And then comes the aesthetic refresh initiated by Kardashian’s cool reinvention of minimalism and clean detail, and it’s fair to say that, for those who want all the pieces to perfectly match, and who appreciate the grammatical glamour, these are the headphones for you.
What makes this collaboration special though, and particularly Kanye-like, is how it combines the ethos of Kris Jenner and Kim Kardashian’s fashion lineage with Apple’s technological logic. To enjoy the Beats x Kim line is ultimately to enjoy the beat of the world in all its coloured glory. It’s where the beat goes and where the beat becomes.
The previous Beats x Kim collaboration, which was hailed by the company as ‘our most successful collaboration to date’, is evidence of Kardashian’s fashion power joining with Beats’ audio power. When a big fashion name joins forces with the biggest name in audio, you get a win-win.
Given that, I’ll come full circle, as I began, with words. Here’s one way to end this sonnet: all along, Beats has been and will always be about the grace of sound — the rhythms of life, as interpreted in its pitch and tone, delivering a certain kind of experience to users in a way that transcends music and technology and fame. Beats is not just about the music, but about the feeling.
With Beats, she’s not trying to sell you a range of products, she’s selling you a vision. She’s not here to sell you on flimsy, un-Kanye-like audio underpinnings. She’s selling you the music and, more importantly, your true self. She’s selling you her style and, through association, Beats. Welcome to the post-product world, where ad campaigns focus not on your cellphone, but on your cell self. With these new Beats Studio Pro headphones, it’s a matter of we, not me. No matter how multi-tonal the music of humanity becomes, there’s always a beat we can all dance to.
That’s why, whether you’re a Kardashian fashion groupie or a true lover of crisp, clean sound, this partnership is for you. For Beats, it’s not about listening – it’s about living, so you can hear every note at its finest, and feel like you’re part of ‘the bigger symphony’.
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