As the technology world keeps on changing, one company has been distinguished with setting the bar high not only for innovation, but also for high-quality products. On May 7, Apple presented the much-anticipated sixth-gen iPad Air. Yet, Apple and tech fans are perplexed whether getting the latest upgrade is a need or a want. This battle of the idols, analysing this year's model against its predecessor in 2022, would not only educate but also shed some light on which version of the company's precious gem best suits your digital thriving.
The all-new iPad Air (2022) is the 5th generation of the thin and square tablet from Apple, still with the style ethos that Apple is now known for encapsulated in its 10.9-inch Liquid Retina display. The 2360 x 1640 resolution is squeezed into a frame that’s just 6.1 mm thick and weighs just a bit more than a pound. It comes in a variety of colours including Space Gray, Starlight, Pink, Purple and Blue, making it as much a style statement as a technological accomplishment.
Jump now to 2024 and the iPad Air 6 is announced to critical acclaim. At the centre of the innovation is not the design or materials – that still remains largely the same – but rather a momentous update to the single most important thing about the iPad: its dimensions. For the first time, the iPad can be had in two sizes: you can select an 11-inch model, a size that offers the convenient dimensions of the first-generation iPad, or you can opt for a potentially revolutionary 13-inch screen that Apple claims offers ‘30 per cent more screen real estate’. It’s graced by a new aspect ratio and resolution of 2732×2048, making for a near perfect fit with all existing content designed for the iPad. The new orientation of the front-facing camera reflects Apple’s core insight: whatever the form factor, the most important thing to get right is connectivity As the reader will no doubt intuit, these new iPads are optimised for video calling: you might not know it, but the camera in Apple’s latest offering is oriented upside-down in classic MacBook fashion.
The 5th-gen iPad Air was priced at $599 for the base model, a continuation of Apple’s pricing strategy that balances affordability and premium features (including 5G). Notably, we kept the base price of the new iPad Air 2024 for the smaller 11-inch model while introducing a bigger 13-inch model starting at $799, creating a new pricing segment. The larger size was really popular so adding the 1TB option was really ideal for kicking off that tier.
The upgraded 2022 iPad Air was the first one to rely on the Apple M1 chip, a bold advancement in tablet performance that was poised to offer users the ability to multitask with ease, play games without lags, and generally to experience a profound level of computational power that brought the Air to the same level as its Pro counterparts.
The next big leap in Apple’s technological history is about to be unveiled, when the iPad Air 2024 debuts the company’s new M2 chip. This new processor is meant to make the Air three times faster than current iterations, and about 50 per cent speedier, according to Apple. Whether you’re a novelist producing pages or a coder chomping through new certifications, there’s a lot to love about the combination.
When deciding between staying with the old iPad Air 2022 or leaping to the known world of the iPad Air 2024, there is more going on than just the price. It’s not only a matter of which device you need in terms of features and functionality, but also what you’re looking for, buying into the allure of the extra screen size, the incredible performance, the new colours, or just wanting to own the latest-and-greatest from Apple.
In some sense, Apple stands as a model for what a great business that happens to sell technology should be – at the forefront of creativity, design and quality, widening its lead over the competition with each new product release. With every product launch, Apple sells more than simply a device; it sells a lifestyle enabled by leading-edge technology. Consider, then, that the iPad Air in all of its generations contains a philosophy – one where elegant aesthetics are wedded to performance to target a wide market of consumers.
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